Senior Brand Manager
3 weeks ago
We are seeking a highly motivated and strategic Senior Brand Manager to lead our Frozen Indulgence business, including our high-profile Dole Whip brand.
The ideal candidate will have a proven track record of innovation success, identifying successful strategies, and executing against them with measurable success.
Key responsibilities include leading brand/category portfolio management, creating market launch plans, identifying industry and consumer trends, and maintaining full P&L responsibility.
The successful candidate will have a strong organization and project management skills, including the ability to lead cross-functional teams and manage multiple projects simultaneously.
Responsibilities- Develop and execute annual operating and marketing plans to drive sustainable sales and profitable growth.
- Lead cross-functional teams to identify and capitalize on market opportunities and drive business results.
- Manage the P&L, including forecasting, reacting to, and delivering financial performance according to quarterly and annual financial objectives.
- Partner with agencies to develop and execute marketing plans that communicate the unique value proposition and positioning of each line within the portfolio.
- Collaborate with Sales to create and execute sales plans for key customers to significantly grow market share and product distribution.
- 6-8 years of brand management experience, with a high preference for CPG experience in food and beverage.
- Proven track record of innovation success, identifying successful strategies, and executing against them with measurable success.
- Strong organization and project management skills, including the ability to lead cross-functional teams and manage multiple projects simultaneously.
- Effective communication skills, with the ability to develop compelling stories and strategic plans for both internal and external parties.
- Strategic acumen and analytical ability.
- Creative and entrepreneurial thinker.
- Stakeholder communication skills.
- Project and time management.
- Self-starter.
- Collaborative team player.
- Emotional intelligence.
- Growth mindset.
- Bachelor's degree in business, marketing, or a related field is required.
- MBA preferred.
- Ability to sit and use the computer for extended periods of time.
- Ability to lift 15 pounds and reach overhead.
- Approximately 10-15% travel required, generally within the U.S.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
Dole Packaged Foods is committed to paying our Associates fairly and equitably.
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Senior Brand Manager
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