VP of Growth Marketing Initiatives

2 weeks ago

Washington, Washington, D.C., United States Clutch Full time

Company Overview

Clutch is the go-to platform for businesses seeking top-notch service providers. With over 350,000 listings across 157 countries, we've become the trusted choice for millions of business leaders each month.

Our journey so far has been remarkable, with seven consecutive years of recognition as one of the fastest-growing companies in the US by Inc Magazine and a listing in Deloitte's Technology Fast 500. We take pride in our achievements and are committed to innovation and excellence.

Job Description

This VP of Marketing will spearhead our marketing efforts, leveraging product-led growth principles to meet our company-wide goals. You'll work closely with leadership in Product, Sales, and Operations to drive growth and increase product usage, retention, and revenue expansion.

Responsibilities:

  • Owning the overall strategic marketing plan and cross-functional growth initiatives
  • Partnering with Product, Sales, and Operations to drive growth and increase product usage, retention, and revenue expansion
  • Developing a deep understanding of our stakeholders on both sides of the marketplace

Key Focus Areas:

  • Search Engine Optimization
  • Content Marketing
  • Affiliate Marketing
  • Demand Generation
  • Brand and Social Strategy

Qualifications:

  • Experience running SEO centric marketing strategies while diversifying traffic sources
  • Marketing leader with a track record of owning cross-functional initiatives with high autonomy and execution focus
  • Leading the GTM strategy for SMB marketing at a high-growth company with product-led growth experience
  • Running marketing orgs of 20+ FTEs, excelling at hiring, developing, and retaining exceptional talent
  • Collaborating with Product, Sales, and Operations to increase product usage, customer retention, and revenue expansion

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