VP of Strategic Marketing

2 weeks ago

Washington, Washington, D.C., United States Grow Progress Full time
Unlocking Value through Innovative Marketing

Grow Progress exists to empower its clients to improve their persuasion skills, ultimately benefiting society. We've developed powerful software that enables customers to conduct scientific tests to identify the most effective messages. Our team of experienced campaigners, software engineers, and data scientists is dedicated to driving business success through evidence-based decision-making.

This VP of Marketing role requires an exceptional leader who can create and implement a comprehensive marketing strategy for three distinct customer segments. The successful candidate will balance brand-building efforts with demand generation, ensuring revenue growth and organizational alignment. With experience in managing high-performing teams, the ideal candidate will be able to mentor and grow talent within the organization.

To succeed, the VP of Marketing will need to establish compelling brand positioning, align messaging across all marketing channels, and foster a culture of innovation, collaboration, and accountability. A deep understanding of market research and competitive dynamics is essential, particularly in areas such as Commercial sectors, Politics & Advocacy, and Nonprofits. Experience with marketing analytics tools, CRM platforms, and marketing automation systems is also beneficial.

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