VP, Marketing

5 days ago

Washington, Washington, D.C., United States National Association of Broadcasters Full time

Please attach cover letter/portfolio with your applicationAbout UsEach year, thousands of content professionals from all corners of the broadcast, media and entertainment ecosystem go to NAB Show. It's designed for those striving to drive listeners and engage viewers in larger numbers for greater reach. And it's imagined for those seeking to create uncommon audio and visual experiences. No matter where you fall on the content continuum-from creation to distribution, management to monetization-this is where you'll find a renewed path to clarity and confidence that takes your work in bold new directions. NAB Show is produced annually by the National Association of Broadcasters at the Las Vegas Convention Center in Las Vegas, NV. NAB is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.SummaryThe VP, Marketing will spearhead the overall go-to-market strategy for NAB Show and NAB Show New York. This role will collaborate closely with the marketing team and external agencies to shape strategy and ensure seamless execution of marketing initiatives. Additionally, the VP, Marketing will oversee the development of messaging to craft a compelling narrative that attracts new prospects, particularly in key growth areas.Essential FunctionsDevelop the go-to-market strategy for NAB Show and NAB Show New York, supported by building and executing against a comprehensive marketing plan. Lead NAB Show and NAB Show New York attendee acquisition and upsell strategy as well as exhibitor marketing demand generation efforts.Manage and deliver marketing campaigns from concept through to design and delivery using direct response marketing channels and tactics that meet and exceed NAB Show and NAB Show New York attendance goals and objectives.Drive upsell revenue by creating marketing strategies and tactics to increase overall share of wallet by exposing attendees to additional areas of all NAB Shows.Translate research and data about customer needs into actionable and measurable campaigns.Evaluate existing services and offerings on an ongoing basis to identify opportunities to improve the member experience.Identify potential innovations for development, competitive differentiation and increased customer value.Recommend content and format changes to improve customer response and reduce costs.Manage existing and recommend new or expanded distribution channels, including both online and potentially offline to create efficiencies that optimize cost per acquisition and total cost per order.Work effectively with partners and vendors to expand opportunities to increase all NAB Shows attendance in programs and initiatives across the organization.Help formulate and monitor annual and monthly budget and forecast of conversion and revenue.Add value to the organization by improving the overall digital customer experience.Other duties as assigned.Required Education and ExperienceFour-year degree and 10+ years of related experience in a similar role using business-to-business direct marketing across both digital, print and partner channels.Experience executing large scale email marketing campaigns, leveraging first and third party data, sophisticated audience segmentation and targetingExperience working with creative and media agency partners to develop global digital marketing campaigns.Expert in search engine optimization and website analytic tools such as Google Analytics, Moz, CrazyEgg, etc.In depth understanding of the essential functions of customer acquisition, including identifying markets, developing communication materials and direct selling.Deep understanding and first-hand experience of developing and executing digital marketing strategies and tactics.Solid understanding of capabilities of email marketing platforms.Knowledge of website structure, content standards, CMS platforms and website analytics.Working knowledge of database management systems for performing data queries, running reports and generating forms.Strong analytical and organizational skills.Ability to produce effective written communications and documents.Ability to meet tight deadlines for ongoing projects and programs and adapt quickly to changing schedules with exceptional attention to detail and accuracy.Preferred Education and ExperienceMBA degree.Certificate in pragmatic marketing or direct marketing from DMA or other similar organization.Experience working within a matrixed organization.Work Location and ScheduleThis position is eligible for NAB's Hybrid Work Schedule of three days (Monday, Tuesday, and Wednesday) in the D.C. office each week. NAB is an equal opportunity employer. NAB strictly prohibits all forms of unlawful discrimination and/or harassment, including discrimination and/or harassment of employees or job applicants on the basis of legally protected status or condition.

  • VP, Marketing

    1 week ago

    Washington, Washington, D.C., United States National Association of Broadcasters Full time

    Please attach cover letter/portfolio with your applicationAbout UsEach year, thousands of content professionals from all corners of the broadcast, media and entertainment ecosystem go to NAB Show. It's designed for those striving to drive listeners and engage viewers in larger numbers for greater reach. And it's imagined for those seeking to create uncommon...

  • VP, Marketing

    2 days ago

    Washington, Washington, D.C., United States National Association of Broadcasters Full time

    Please attach cover letter/portfolio with your applicationAbout UsEach year, thousands of content professionals from all corners of the broadcast, media and entertainment ecosystem go to NAB Show. It's designed for those striving to drive listeners and engage viewers in larger numbers for greater reach. And it's imagined for those seeking to create uncommon...

  • VP Marketing and Sales

    5 days ago

    Washington, Washington, D.C., United States Perkins Management Services Company Full time

      The VP of Marketing will include Research & Insights, Sales Operations, Data & Analytics and Demand Generation.About the Role Perkins is seeking to hire a VP of Marketing and focus on marketing capabilities by making major investments in people, process and technology.The  VP of Marketing and Sales must have the ability to improve our ability to leads,...

  • VP Marketing and Sales

    5 days ago

    Washington, Washington, D.C., United States Perkins Management Services Company Full time

    Job Description Job Description The VP of Marketing will include Research & Insights, Sales Operations, Data & Analytics and Demand Generation. About the RolePerkins is seeking to hire a VP of Marketing and focus on marketing capabilities by making major investments in people, process and technology. The  VP of Marketing and Sales must have the ability to...

  • VP, Brand Marketing

    5 days ago

    Washington, Washington, D.C., United States Jobleads-US Full time

    Marketing Trusted by the biggest campaigns (Harris for President), foundations (Gates), nonprofits (Feeding America), and their marketing agencies, we're poised for our next growth phase with commercial clients like Amazon, Lyft, and CVS. We seek a Vice President of Marketing to lead our marketing strategy to achieve this mission. This is an exciting...

  • VP, Brand Marketing

    4 days ago

    Washington, Washington, D.C., United States Jobleads-US Full time

    At Toastique, we're more than just a cafe - we're a holistic lifestyle brand integrating wellness, community, and memorable experiences. Join our team and be a part of the vibrant and dynamic work culture where our passion for food and wellness converges. The Vice President of Marketing will be responsible for overseeing the entire marketing strategy of...

  • VP, Brand Marketing

    2 weeks ago

    Washington, Washington, D.C., United States Clutch Full time

    Clutch is the leading global marketplace of business service providers, featuring over 350,000 B2B companies across 157 countries. Each month, nearly a million business leaders use Clutch to find the right service providers for their needs. Clutch has been recognized by Inc Magazine as one of the 5000 fastest-growing companies in the United States for the...

  • VP, Brand Marketing

    4 days ago

    Washington, Washington, D.C., United States Clutch Full time

    Clutch is the leading global marketplace of business service providers, featuring over 350,000 B2B companies across 157 countries. Each month, nearly a million business leaders use Clutch to find the right service providers for their needs. Clutch has been recognized by Inc Magazine as one of the 5000 fastest-growing companies in the United States for the...

  • VP, Brand Marketing

    2 weeks ago

    Washington, Washington, D.C., United States Monumental Sports & Entertainment Full time

    Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA's Washington Wizards, WNBA's 2019 Championship Washington...

  • VP Regional Sales and Community Marketing

    12 hours ago

    Washington, Washington, D.C., United States Aegis Living Full time

    Job DescriptionThe VP Regional Sales Director role has oversight of the overall sales and marketing efforts for a region of Aegis Living communities. The intention is to achieve optimal census and revenue targets through the following sales-related activities:

  • VP of Sales

    2 days ago

    Washington, Washington, D.C., United States Applied Physics Full time

    Applied Physics is seeking an experienced and dedicated VP of Sales to join our team. As the VP of Sales, you will be responsible for developing sales plans and strategies to achieve sales goals, working with the marketing department to design promotional materials, recruiting and hiring sales staff, and developing our sales strategy with C-level executives....

  • VP of Sales

    4 days ago

    Washington, Washington, D.C., United States Procurementsciences Full time

    Join to apply for the VP of Sales (Washington, D.role at Procurement Sciences5 days ago Be among the first 25 applicantsCompany OverviewProcurement Sciences (PSci.AI) is at the forefront of transforming the multi-billion-dollar government contracting industry with our innovative AI platform, Awarded AI. Designed for businesses aiming to excel in government...

  • Senior/VP, Sales

    5 days ago

    Washington, Washington, D.C., United States Applied Physics Full time

    Applied Physics is seeking an experienced and dedicated VP of Sales to join our team. As the VP of Sales, you will be responsible for developing sales plans and strategies to achieve sales goals, working with the marketing department to design promotional materials, recruiting and hiring sales staff, and developing our sales strategy with C-level executives....

  • VP of Business Development

    2 days ago

    Washington, Washington, D.C., United States Jobleads-US Full time

    Jobleads-US is seeking a highly skilled VP of Business Development to join our team. As a key member of our sales leadership team, you will be responsible for driving revenue growth and scaling our SaaS sales division.About the RoleDevelop and implement a sales strategy that aligns with the company's goals and growth objectives.Build and manage a...

  • VP of Digital Engagement

    4 days ago

    Washington, Washington, D.C., United States National Association of Broadcasters Full time

    About the Position">We are seeking an experienced VP of Digital Engagement to lead our overall go-to-market strategy for NAB Show and NAB Show New York. This role will collaborate closely with the marketing team and external agencies to shape strategy and ensure seamless execution of marketing initiatives.">Key Responsibilities">Develop and execute digital...

  • VP of Sales

    5 days ago

    Washington, Washington, D.C., United States Jobleads-US Full time

    Procurement Sciences ( PSci.AI ) is at the forefront of transforming the multi-billion-dollar government contracting industry with our innovative AI platform, Awarded AI. Designed for businesses aiming to excel in government sales, our platform simplifies processes, boosts revenue, and delivers significant cost savings through unparalleled efficiency gains....

  • VP of Enterprise Sales

    4 days ago

    Washington, Washington, D.C., United States Jobleads-US Full time

    About UsWe're Procurement Sciences, a venture-backed SaaS startup at the forefront of transforming the government contracting industry. Our innovative AI platform, Awarded AI, empowers businesses to excel in this multi-billion-dollar market.Awarded AI simplifies processes, boosts revenue, and delivers significant cost savings through unparalleled efficiency...

  • VP of Finance_DC Metro Area

    4 days ago

    Washington, Washington, D.C., United States International Search Consultants Full time

    Job Description Job Description VP of FinanceDC Metro AreaISCs team of Recruiters is partnering with a leading private equity and real estate investment firm, on a VP of Finance opportunity. The ideal candidate for this VP role is a sharp finance/accounting leader who can support financial analysis related to the real estate property portfolio, cash flow,...

  • VP, Brand Marketing

    2 days ago

    Washington, Washington, D.C., United States Stand Together Full time

    NextGen is seeking a Vice President of Communications to join our HQ team as a department head and a member of the senior staff team. The VP of Communications is responsible for building and executing NextGen's organizational brand and voice, overseeing message strategy, and managing a team that engages in press outreach and social media. The VP of Comms...

  • VP, Brand Marketing

    4 days ago

    Washington, Washington, D.C., United States NextGen America Full time

    NextGen is seeking a Vice President of Communications to join our HQ team as a department head and a member of the senior staff team. The VP of Communications is responsible for building and executing NextGen's organizational brand and voice, overseeing message strategy, and managing a team that engages in press outreach and social media. The VP of Comms...