Senior Trade Marketing Lead
3 weeks ago
Job Title: Senior Trade Marketing Lead - Kroger & Albertsons Account
Location: Remote
Overview: As a Senior Trade Marketing Lead overseeing the Kroger & Albertsons account, you will play a pivotal role in providing analytical support and developing sales and trade strategy to achieve segment growth and financial targets. This position is a unique blend of National Account Sales, Trade Fund Management, Category Insight, Category Management, Shopper Marketing, and Data Analytics, requiring strong cross-functional competency.
Key Responsibilities:
- Account Management:
- Lead and manage the Kroger & Albertsons account, developing and nurturing strong relationships with key stakeholders.
- Drive collaborative efforts to achieve growth and financial targets.
- Trade Marketing and Sales Strategy:
- Develop and implement trade marketing and sales strategies aligned with overall business objectives.
- Utilize data analytics to identify opportunities, trends, and areas for improvement.
- Cross-Functional Collaboration:
- Work closely with Sales, Shopper Marketing, Consumer Insights, and Category Management teams to ensure coordinated efforts and holistic strategies.
- Provide leadership and guidance in a cross-functional environment.
- Experience with Kroger & Albertsons:
- Utilize your expertise and experience with Kroger and/or Albertsons to tailor strategies to the unique dynamics of these accounts.
- Leverage understanding of 84.51 to enhance data-driven decision-making.
- Sales & Trade Finance:
- Demonstrate proficiency in sales and trade finance to develop and manage budgets effectively.
- Provide financial insights and recommendations to optimize trade investments.
- National Account Strategy:
- Be a self-starter capable of developing and executing national account finance and sales strategies.
- Drive initiatives to enhance market share and profitability.
Qualifications and Skills:
- Bachelor's degree in Business, Marketing, or a related field (MBA is a plus).
- Years of experience in trade marketing, sales, and account management, with a focus on Kroger and/or Albertsons.
- Proven success in developing and implementing trade marketing and sales strategies.
- Experience with 84.51 data analytics platform.
- Strong analytical skills and proficiency in sales and trade finance.
- Self-motivated with the ability to drive national account strategy and execution.
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