Digital Media Trading Senior Manager

2 days ago


Cincinnati, Ohio, United States Procter & Gamble Full time

Job Summary

The Digital Media Trading Senior Manager is a key role within our US In-House Media team, supporting the US business within our North America division. This position is responsible for overseeing the implementation of our digital media strategies, working closely with the team to develop and execute all digital media campaigns across programmatic platforms.

Key Responsibilities

  • Lead all executional details of digital media campaigns across programmatic platforms.
  • Develop and manage data-informed strategic programmatic campaigns to deliver on business outcomes.
  • Partner with the team to set-up, manage, and optimize campaigns as per defined category goals and best practices.
  • Work with the category media team and agencies to ensure buys are input properly in Prisma and trafficking is completed accurately.
  • Monitor and manage campaign delivery based on spend and impression goals as well as against key KPIs.
  • Share pacing and performance updates and resulting recommendations with the team on a weekly basis.
  • Troubleshoot and own campaign issues through to solution.
  • Keep regular and detailed optimization notes and campaign insights – identify opportunities for cross-tactic optimization (shifts).
  • Maintain DSP relationship, keep up to date on platform updates, bugs, trainings, and raise issues or areas of opportunity for improvement within DSP capabilities.
  • Understand and implement data strategy for targeting in partnership with the team.
  • Work with P&G Analytics & Insights and rest of the media team to develop dashboards and reporting capabilities.
  • Collaborate on planning, strategy, and capabilities with the full media team.
  • Work with Investments lead to input on deal needs – suppliers, set up, and structure of deals.
  • Be a programmatic expert and thought leader for the team.
  • Lead a team of 2 – 4 direct reports ensuring teams collaborate effectively in support of flawless orchestration of media.
  • Train other team members in various parts of programmatic campaign strategy, management, and analytics.
  • Track all non-working media costs associated with Programmatic campaigns.


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