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Digital Strategy Manager

2 months ago


New York, New York, United States SimilarWeb Full time
About the Role

We're seeking a seasoned professional to join our Advisory Services team as a Vertical Manager, specializing in the consumer electronics and appliances division. This role will oversee client deliverables and strategy for expanding the book of business within the vertical.

As a Vertical Manager, you will be responsible for overseeing custom data and consulting deliveries for our consumer electronics clients globally. You will also help define the go-to-market strategy within this industry with our partners in the commercial organization.

Key Responsibilities
  • Client Deliverables: Scope and translate client needs into clear data sets and deliverables to answer clients' pain points using SimilarWeb's full range of data assets.
  • Analysis and Insights: Lead analysis with different kinds of data to address clients' business questions. Present actionable insights to clients through clear and compelling storytelling.
  • Client Engagement: Lead communications and interactions with our clients to grow and strengthen all aspects of engagement.
  • Business Growth: Generate strategy to scale sub-vertical book of business through new logo acquisition and upsell.
  • Industry Expertise: Stay abreast on client challenges, competitors, and overall industry trends and changes, to understand client context and business requirements.
Requirements
  • Minimum of 7 years of consulting or brand experience, preferably within the consumer electronics or domestic appliances space.
  • Hands-on experience utilizing qualitative and quantitative research methodologies and working in market research, data analytics, digital intelligence, and creating industry reports.
  • Strong analytical skills (ability to synthesize complex information from multiple sources).
  • Intellectually curious, data-savvy, and data-driven with strong attention to detail and accuracy.
  • Strong interpersonal skills (ability to navigate complex organization structures and influence accordingly to succeed).
  • Highly motivated, self-directed, and thrives in managerial role managing a team of insights leaders.
  • Collaborative and solution-minded with the ability to manage multiple projects simultaneously.
  • Excellent verbal and written communication skills.
  • Comfort presenting to senior-level executives both internally and externally.