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Search Engine Optimization Strategist

2 months ago

Houston, Texas, United States TopSpot Internet Marketing Full time
SEO Specialist at TopSpot

The SEO Specialist at TopSpot Internet Marketing plays a crucial role in crafting and executing search engine optimization initiatives aimed at boosting relevant website traffic, enhancing search engine visibility, and generating qualified leads for our clients. This position requires collaboration with Customer Relationship Teams, cross-departmental cooperation, and direct engagement with clients.

Key Responsibilities

  • Drive traffic and lead generation through comprehensive keyword analysis, competitive research, content enhancement, technical SEO practices, and effective link-building strategies.
  • Tailor SEO plans for clients, ensuring alignment with their business goals and industry benchmarks.
  • Evaluate the effectiveness of strategies using analytical tools such as Google Analytics, Google Search Console, and BrightEdge.
  • Monitor and communicate SEO performance metrics to clients through various reporting channels.
  • Work collaboratively with internal teams to develop integrated marketing approaches.
  • Establish and nurture client relationships based on trust, credibility, and measurable outcomes.

Qualifications

  • Proven experience in SEO, analytics tools, and digital marketing.
  • Excellent problem-solving abilities and strong communication skills.
  • Capacity to manage multiple projects effectively.
  • Proficiency in Microsoft Office applications and a background in customer service.
  • A commitment to continuous learning to stay abreast of industry developments.

Preferred Skills

  • Certification in Google Analytics.
  • Familiarity with website analytics tools and content management systems.
  • Understanding of HTML, CSS, and WordPress.
  • Prior experience in a digital marketing agency.

About TopSpot

TopSpot Internet Marketing is committed to delivering outstanding results for our clients through transparency, collaboration, and innovation. Our focus on teamwork and continuous improvement distinguishes us in the digital marketing landscape. We prioritize customer and team loyalty, striving to be the premier workplace and marketing partner. Join us as we pursue excellence and growth in the digital marketing arena.