Digital Marketing Strategist

4 days ago

Houston, Texas, United States Forthea Full time
Job Description

Forthea is an award-winning digital marketing agency that excels in lead generation for clients through superior data analytics and creative executions that produce measurable results.

We are seeking an energetic, entrepreneurial, and effective paid search specialist to drive the strategy, value, and success of our pay-per-click (PPC) service and other interactive paid advertising services.

The paid search specialist will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities for a variety of clients. This position is key to future growth and will be responsible for the top-to-bottom management of assigned clients' PPC activities.

The ideal candidate will be comfortable engaging, negotiating, and consulting with clients and outside vendors as well as developing relationships with company stakeholders, including management and team member groups.

Key Responsibilities:

  • Day-to-day management of client search plans and programs, including oversight of bid recommendations, execution details, budgets, and performance testing/optimization
  • Develop near-term and long-term PPC account strategies and roadmaps
  • Execute day-to-day tactics that increase client revenue, site traffic, conversion, and margins
  • Keyword analysis, including keyword list building, search volume analysis, and recommendations
  • Work closely with search engine reps on proposals and optimization plans
  • Campaign bid management and optimization using tracking tools determined by the client
  • Copy development for paid search listings
  • Management of client billing, budgets, and reporting

Requirements:

  • 1-3 years search engine marketing (SEM) experience with a strong background that includes online campaign planning and buying
  • Effective writing, verbal communication, and presentation skills
  • Strong analytic skills and ability to relate results to client business objectives
  • Proficient project management skills
  • Able to multi-task, organize, prioritize, and structure workload
  • Proficient with search engine interfaces, tracking tools (ad serving), and procedures (both search and online)
  • Excellent client and account service record
  • Strong track record of delivering high-quality results for clients
  • Experience with developing, presenting, and executing effective communications, media, and interactive marketing plans
  • Industry work experience in marketing, advertising, PR, communications, consulting, or similar
  • Knowledge of Microsoft Word, Excel, Outlook, and PowerPoint

Benefits:

  • Great salary and secure working environment
  • Excellent benefits including paid health insurance, vacation, dental
  • Becoming an integral part of a cutting-edge agency and helping it grow
  • Working with a talented and dedicated group
  • Casual atmosphere with professional standards
  • Creative, modern, and spacious work environment

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