Director of Enterprise and Community Marketing
2 weeks ago
Are you passionate about helping people learn the newest ways of working and getting things done? We're looking for a seasoned marketing leader to join our team at PMI (Project Management Institute) as a Director, Enterprise and Community Marketing.
About the Role:This is a unique opportunity to shape our marketing strategy and drive growth in the enterprise and community markets. As a senior leader, you will be responsible for developing and executing comprehensive marketing plans that focus on enablement, franchise marketing, account-based marketing (ABM), and growing our reseller and channel efforts.
Key Responsibilities:- Work closely with our Markets, Channel, and Enterprise Products teams to ensure a marketing strategy that supports our larger business strategy and offer.
- Define and execute a clear enterprise marketing strategy that builds from our larger brand platform and meets the needs of the organizations we serve.
- Oversee global campaign planning and activation for marketing efforts focused on building awareness with the enterprise audience.
- Design and implement ABM campaigns to drive awareness, engagement, and conversion within target accounts.
- Collaborate with sales teams to identify key accounts and develop personalized marketing programs to support sales goals.
- Develop high-impact enablement tools to enhance engagement with organizations in target markets.
- Drive growth of reseller and channel partner programs through targeted marketing initiatives.
- BA in communication, public relations, marketing, advertising, or related field.
- Proven experience in B2B marketing, with a focus on enterprise accounts and ABM.
- Experience with marketing automation tools and CRM systems.
- 10+ years of marketing experience and 5+ leading B2B marketing at scale.
- 3+ years of managing Brand or Integrated Marketing and Growth Marketing channels.
- 10+ years of experience leading and building high-performing marketing teams.
- An excellent total package, with compensation and benefits based upon your geographic location.
- Skill development opportunities to help you grow now and into the future.
- Access to a global network to enrich your professional experience.
- Flexible options to help balance work time and your time.
- Award and bonus opportunities.
We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety, and well-being come first, and we believe that you should have time for your work, but you should also have time for you.
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