Digital Marketing Strategist for Traffic Growth
2 weeks ago
We are seeking a skilled Digital Marketing Specialist to join our team in Olathe, KS 66062. This full-time position will be responsible for developing and executing digital marketing strategies that drive traffic, engagement, and conversions.
Key Responsibilities- Translate business objectives into actionable digital marketing strategies to drive relevant traffic towards our websites with a focus on new customer acquisition.
- Manage search engine optimization efforts to ensure visibility and engagement across relevant markets.
- Plan, execute, and optimize paid media campaigns across search, display, and social media channels to maximize performance and ROI.
- Use automation tools to nurture leads and streamline customer acquisition and retention workflows.
- Serve as the primary digital marketing contact for Americas leadership, ensuring strategies align with business objectives.
- Monitor, analyze, and report on website and campaign performances using analytics tools.
- Minimum of 5 years of experience in digital marketing tactics with a clear focus on driving results on a global scale.
- A good understanding and relevant experience in platforms such as Google Ads, Microsoft Ads, META, LinkedIn, SEO tools (ex. Semrush). A first experience in marketing automation platforms (ex. Marigold, Salesforce Marketing Cloud) is a plus.
- Bachelor's degree in Marketing, Business, Communications, or a related field. A master's degree or relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.
- Global Perspective: Experience with digital marketing channels across multiple regions with an understanding of cultural nuances and market-specific strategies.
- Analytical Mindset: Strong data analysis skills, with the ability to interpret complex data sets and translate them into actionable strategies.
TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment.
We offer a comprehensive package including medical, dental, and vision benefits, hybrid work schedule, opportunities for professional development, and a unique culture where people are at the heart.
Estimated salary range: $80,000 - $120,000 per year based on experience and location.
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