Paid Media Strategist

5 days ago

Mentor, Ohio, United States Race Winning Brands Full time
About Us

Race Winning Brands is a leading manufacturer of high-performance engine components for the Automotive and Powersports industries. Our customer base includes top-level racing teams, motorcycle manufacturers, and other high-performance enthusiasts.

Job Summary

We are seeking a Paid Media Specialist to join our marketing team. As a Paid Media Specialist, you will be responsible for developing and implementing effective paid media strategies to drive brand awareness, increase website traffic, and generate leads.

Key Responsibilities
  • Develop and execute paid media campaigns across various digital platforms, including search engines, social media, and display advertising.
  • Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance and maximize ROI.
  • Create and manage paid media campaigns, including ad copy creation, bid management, and budget allocation.
  • Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, and cost per acquisition, and make data-driven recommendations for optimization.
  • Collaborate with the marketing team to align paid media strategies with overall marketing objectives and campaigns.
  • Contribute to overall organic SEO strategy and best practices.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in paid media advertising.
  • Conduct A/B testing and implement optimization strategies to continuously improve campaign performance.
  • Generate regular reports on campaign performance and provide insights and recommendations to stakeholders.
  • Collaborate with external agencies and vendors to ensure the successful execution of paid media campaigns.
Requirements
  • Bachelor's degree in marketing, advertising, or a related field.
  • Proven experience as a Paid Media Specialist, Buyer, or another similar role.
  • In-depth knowledge of paid media advertising platforms, such as Google Ads, META, LinkedIn Ads, and programmatic advertising platforms.
  • Strong analytical skills and the ability to interpret data and make data-driven decisions.
  • Proficiency in using analytics tools, such as Google Analytics, to track and measure campaign performance.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and the ability to manage multiple campaigns simultaneously.
  • Ability to develop and implement a social media strategy working with stakeholders within the brand leadership and content management.
  • Create reports tracking metrics such as CPC, ROAS, AOV, LTV, CAQ, and other relevant metrics to measure the effectiveness of spend.
  • Ability to work independently and collaboratively in a fast-paced environment.
What We Offer
  • Eligible for Medical, Dental, Vision Insurance as of Day One.
  • Employer Paid Life and Disability Insurance.
  • HSA with Employer Contributions.
  • 401(K) Retirement Plan with Company Match.
  • Employee Wellness and Assistance Programs.
  • Paid Maternity/Paternity Leave.
  • Paid Time Off.
  • 13 Paid Company Holidays.
EEO Statement

Race Winning Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws.

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