Content Strategist, Storytelling

2 days ago


Chicago, Illinois, United States Blue Cross Blue Shield companies Full time

The Manager, Storytelling, is responsible for developing content that drives BCBSA's strategic agenda and amplifies the role of the Blue Cross Blue Shield System as the most influential voice in U.S. health care.

Responsibilities include:

  • Develop and edit content, including op-eds, blog posts, reports, social media copy, talking points, one-pagers, and web copy, for a variety of channels regarding BCBSA and Blue Cross and Blue Shield companies.
  • Collaborate with BCBSA subject matter experts and Plan storytellers to ensure alignment between storytelling efforts and broader organization and Plan initiatives.
  • Analyze the performance of content and assess the factors that contributed to the performance, continually advancing understanding of our target audience and how they consume content, ensuring insights are factored into the planning of future efforts and shared with team members.
  • Manage content guidelines, production schedules, and approval processes.

Required Education, Certifications, and Experience:

  • 5 years of experience telling stories through multimedia channels.
  • Experience in communications/writing/multimedia, preferably in health care.
  • Advanced written skills.
  • Advanced proofreading skills and use of AP Style with an acute eye for detail and quality.
  • Ability to creatively and proactively advance business and advocacy goals.
  • Ability to multi-task and thrive in challenging situations that require creativity, drive, and commitment.
  • Advanced ability to translate technical and complex information.
  • Ability to work well under pressure, with demonstrated success at working under deadlines with tight time frames.
  • Knowledge of the health care industry.
  • Problem-solving skills.
  • Relationship building skills and ability to work in a collaborative environment.

Preferred Education, Certifications, and Experience:

  • Bachelor's Degree.
  • Experience with a data-driven approach to communications.
  • Experience working in a large, matrixed organization.
  • Previous public relations agency, trade association, political campaign, government, or journalism experience.
  • Project management skills.
  • People management.


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