Senior Digital Marketing Strategist

7 days ago


Azusa, California, United States APR Consulting Full time
Job Summary:

We are seeking a highly skilled Senior Digital Marketing Strategist to join our team at APR Consulting, Inc. in Irwindale, CA. As a key member of our marketing department, you will be responsible for developing and implementing automated marketing program campaigns that drive business results.

This is an excellent opportunity for a seasoned marketing professional to leverage their technical skills and marketing expertise to make a significant impact on our company's growth and success.

About the Role:
  • You will work closely with stakeholders to collect marketing requirements and convert them into technical requirements for our IT teams.
  • You will oversee project management execution for marketing communications activities, including campaigns and content that support our customers' journey and align with our selling process.
  • You will develop and implement strategic marketing communication plans that align with our business initiatives and goals.
  • You will monitor key metrics to measure the effectiveness of our communications efforts and make data-driven decisions to improve our strategy.
  • You will review analytics and customer feedback to proactively identify and improve the experiences and satisfaction of our customers.
Requirements:
  • Bachelor's degree or higher in Marketing, Business, Communications, or a related field.
  • Seven or more years of experience in marketing, advertising, or communications.
Preferred Qualifications:
  • Experience implementing automated offer management using Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hub.
  • Vendor management experience.
  • Experience with multi-channel marketing strategy and planning (media, banner, radio, etc.) driven by sophisticated analytics and data modeling.
Why Work with Us:

At APR Consulting, Inc., we are committed to providing exceptional recruiting and contingent workforce solutions to our clients. We offer a dynamic and supportive work environment that encourages professional growth and development.

We are an equal opportunity employer and welcome applications from diverse candidates.



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