Marketing Project Manager

1 week ago

Azusa, United States APR Consulting Full time

An electric utility client is looking for a Marketing Project Manager who utilizes technical skills and marketing expertise to develop, implement, and optimize automated marketing program campaigns collect marketing requirements from stakeholders, and convert them into technical requirements for IT groups.


Location: Irwindale, CA 91702

Position: Marketing Project Manager

Pay Rate: $53.43/hr. on W2

Duration: 18 months or longer

Schedule: 8-5


RESPONSIBILITIES:

  • Utilizes technical skills and marketing expertise to develop, implement, and optimize automated marketing program campaigns and collects marketing requirements from stakeholders and converts them into technical requirements for IT groups. This is based on the existing capabilities of the company’s marketing technologies.
  • Oversees project management execution for marketing communications activities including campaigns and content that supports the customers journey and aligns to the selling process.
  • Oversees the development of marketing communications campaigns by understanding media coverage and industry trends and developing fresh story ideas to propel the company forward.
  • Manages and supervises campaigns, ensuring that they are executed within the guided framework and that the campaign complies with the organization’s marketing plans and objectives.
  • Monitors key metrics to measure the effectiveness of our communications efforts and to make data-driven decisions to improve our strategy.
  • Shapes and oversees strategic marketing communication plans, including developing plans in line with other business initiatives, communicating plans internally and securing leadership approvals.
  • Review analytics and customer feedback to proactively identify and improve the experiences and satisfaction of our customers.
  • Working in collaboration with product or program owners, responsible for all aspects of strategic campaign development, measurement and execution of the company’s marketing, digital and customer lifecycle nurture programs.
  • Achieve operational efficiency via effective implementation plans (e.g.,. optimal channel mix, targeted communications, relevant offers, relevant messaging).
  • A material job duty of all positions within the Company is ensuring the protection of all its physical, financial and cybersecurity assets, and properly accessing and managing private customer data, proprietary information, confidential medical records, and other types of highly sensitive information and data with the highest standards of conduct and integrity.


QUALIFICATIONS:

  • Bachelor’s Degree or higher in Marketing, Business, Communications or related field
  • Seven or more years of experience in marketing, advertising or communications.


PREFERRED:

  • Experience implementing automated offer management using Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hub.
  • Vendor management experience.
  • Experience with multi-channel marketing strategy and planning (media, banner, radio, etc.) driven by sophisticated analytics and data modeling.
  • Utility or other highly regulated industry experience.
  • Experience with enterprise marketing software – Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Exp. or Cloud.
  • Ability to work independently and in fast paced environment.


About our client:

Our client is one of the largest electric utilities and a longtime leader in renewable energy and energy efficiency in the United States providing electricity for much of Southern California.


About APR:

Since 1980 APR Consulting, Inc. has provided professional recruiting and contingent workforce solutions to a diverse mix of clients, industries, and skill sets nationwide.


We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.


Don't miss out on this amazing opportunity If you feel your experience is the match for this position please apply today and join our team. We look forward to working with you

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