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Senior LinkedIn Marketing Specialist
2 months ago
Job Summary:
We are seeking a highly skilled Senior LinkedIn Marketing Consultant to join our team at TechForcePros. As a key member of our marketing team, you will be responsible for developing and executing effective LinkedIn marketing campaigns that drive business growth and revenue.
Key Responsibilities:
- LinkedIn Marketing Campaigns: Formulate and deploy targeted LinkedIn marketing campaigns to build brand awareness, grow our client base, and meet lead generation goals.
- Strategic Development: Develop and execute a comprehensive LinkedIn marketing strategy that aligns with TechForcePros' business objectives and drives measurable results.
- Audience Identification: Identify and segment key audiences to create targeted content that resonates with technology professionals and drives engagement on LinkedIn.
- Content Creation: Develop high-quality, engaging content, including articles, posts, videos, and infographics, that aligns with industry trends and audience preferences.
- Performance Monitoring and Analysis: Monitor and analyze key metrics, including conversion rates, engagement rates, and follower growth, to provide actionable insights and optimize ongoing campaigns.
- Lead Generation: Manage both outbound and inbound lead generation efforts to drive a sustainable lead pipeline and support business growth.
- Business Development: Collaborate with internal teams to develop campaigns that directly support business development and sales initiatives.
Requirements:
- LinkedIn Marketing Proficiency: At least 6 years of hands-on experience using LinkedIn's marketing solutions, including campaign management, content creation, and audience targeting.
- HR Technology, IT Systems, or SaaS Marketing Expertise: Prior marketing experience in HR Technology, IT Systems, or SaaS sectors is a must.
- Content Creation and Copywriting: Proven ability to create impactful, engaging content that resonates with LinkedIn's professional audience.
- Analytical Skills: Strong analytical capabilities with a focus on performance metrics, conversion rates, and campaign effectiveness.
Why TechForcePros?
We are committed to fostering a culture of innovation, collaboration, and continuous improvement. You will have the opportunity to work on exciting projects, drive impactful change, and make a meaningful contribution to our organization's success.
