Regional Public Relations Specialist

13 hours ago

Elkton, Maryland, United States W.L. Gore & Associates Full time
About the Role:

We are seeking a highly skilled Regional Public Relations Specialist to join our team. In this role, you will be responsible for developing and implementing a comprehensive PR plan for the Americas region, aligning with our global marketing strategy. You will collaborate with our Account Marketers to create and execute PR activations with customers, leveraging creative ways to amplify our message through PR, influencer marketing, and other channels.

Responsibilities:
  • Develop and execute the regional PR plan, ensuring alignment with the Americas marketing strategy and global PR strategy.
  • Collaborate with our Account Marketers to develop and execute PR activations with customers, including developing creative ways to amplify our message.
  • Manage the relationship with and activities of our regional PR agency.
  • Develop and implement a plan to represent our Regional Commercial Team externally.
  • Provide regional support for our global influencer program.
  • Manage B2C sponsorships that act as a platform for PR communications.
  • Help protect and build the reputation of our brands/company through issue management, in collaboration with our Fabrics Communications team.
Requirements:
  • Bachelor's Degree in Public Relations, Communications, or a related field of study, and a minimum of 5 years of experience in Public Relations or Communications in the Sporting goods/Outdoor/Snowsports industry.
  • Proven ability to fully understand business, sustainability, product, and marketing strategies to develop appropriate PR strategy and plan.
  • Value chain & consumer focus: Deep understanding of the defined target audience(s) (B2B & B2C) and their needs and interests, and understanding of the PR landscape to define relevant and effective PR programs.
  • Strong creative thinking and project management capabilities to develop relevant content and solutions to complex and broad scope PR topics.
  • Proven track record in creating and delivering exceptional communications externally and internally.
  • Strong team player: Builds credibility and working relationships globally and regionally.
  • Excellent influencing skills, ability to integrate across businesses and functions, and professional maturity to judge when to escalate issues appropriately.
  • Proven track record in achieving results and driving clear priorities.
  • Demonstrated experience developing and executing varied communications strategies, with a strong understanding of traditional, social, and emerging media.
  • Ability to travel 20%.
What We Offer:

We provide a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow. Our benefits offer choice and flexibility and promote overall well-being. We also provide a distinctive Associate Stock Ownership Plan and potential opportunities for profit-sharing. Learn more at gore.com/careers/benefits.

We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas, and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of our Associates for building on our rich history of innovation, upholding our values, and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity, and respect.

Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity, and expression, and any other characteristic protected by applicable laws and regulations.

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