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Senior Director, Strategic Marketing Lead

2 months ago

Waltham, Massachusetts, United States ElevateBio Full time
About the Role

ElevateBio is seeking a Senior Director, Strategic Marketing to support the company's strategic and tactical approach to the market. This individual will work closely with the VP of Business Development to evaluate business objectives and create a strategic marketing approach to communicate with potential clients.

Key Responsibilities
  • Generate and leverage business intelligence to identify key insights and anticipate future opportunities and barriers.
  • Ensure external intelligence is synthesized and integrated into brand strategies and activities.
  • Collaborate with Corporate Communications to ensure alignment in business objectives, strategies, priorities, and target audiences.
  • Articulate strategy and plans to senior executives.
  • Build and foster effective business relationships with key internal and external stakeholders.
  • Drive the development of market-focused culture through the creation of global and regional marketing plans and launches.
  • Develop the Annual and long-term Strategic Marketing plan incorporating key themes of the Annual Operating Plan.
  • Benchmark competitive market landscape to understand ElevateBio's market position.
Requirements
  • Bachelor's degree in Marketing or related field.
  • 12+ years of applicable marketing experience in Cell & Gene Therapy or Biologics, Manufacturing experience preferred.
  • Experience with Google Ads and analytics, SEO, and targeted/sponsored social media campaigns.
  • Experience in commercialization, pricing/market access, market research and analytics, and business development.
  • Track record of innovative strategy development, alignment, and implementation.
  • Proven ability to collaborate and influence across functional and organizational boundaries.
  • Strong written and oral communication skills, including for executive audiences.
  • Proven ability to lead multiple projects efficiently and independently.
About ElevateBio

ElevateBio is a technology-driven company built to power transformative genetic medicines today and for many decades to come. The Company commercializes its enabling technologies, manufacturing capabilities, and industry-leading expertise through partnerships to accelerate development across a breadth of therapeutic approaches and modalities.

We aim to be the dominant engine inside the world's greatest scientific advancements harnessing human cells and genes to alter disease.

Our Mission: To power the creation of life-transforming cell and gene therapies, at a speed the world deserves.

Our Vision: We seek to be the world's most indispensable cell and gene therapy technology company, redefining how companies operate, how products are created and how disease is treated.