Digital Marketing Automation Strategist

4 days ago


Orlando, Florida, United States Tews Company Full time
Job Description

We are seeking a highly skilled Digital Marketing Automation Strategist to join our team at Tews Company. This is a full-time position with an estimated salary range of $80,000 - $110,000 per year.

In this role, you will lead integrated email automation tied to student engagement lifecycle and journey initiatives, taking primary responsibility for the ongoing build development, analysis, and day-to-day execution of this fast-growing channel.

You will be responsible for identifying and testing strategies to help shape effective automation campaigns and workflows for a variety of brand units (partner schools, The Software Guild, Advancement Courses, and mthree). The position will analyze results and present solutions for how to improve the effectiveness of our overall automation efforts.

The ideal candidate will have a Bachelor's degree with three to five years' experience in email marketing, CRM, marketing automation, and marketing operations.

This is a great opportunity for someone who enjoys solving unstructured problems, taking initiative, and turning data into detailed paths towards action. You will work closely with the marketing and creative teams to create optimized templates and content based on previous testing & trends analysis.

Please note that we require proficiency with MS Office suite, working knowledge of HTML/CSS, graphic design/layout, and familiarity with Google Analytics and email testing tools. Familiarity with Hubspot, Delivra, Salesforce, and/or Oracle Eloqua is a plus.



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