Automotive Digital Marketing Expert

3 weeks ago


Orlando, Florida, United States Gravitational Marketing Full time

Job Overview

We are seeking a highly skilled Automotive Digital Marketing Expert to join our team at Gravitational Marketing. As an expert in search engine marketing, you will be responsible for executing the day-to-day functions that support the digital marketing programs of our clients in the automotive industry.

Responsibilities:

  • Manage daily budgets of numerous SEM/PPC accounts in Google Ads and Microsoft Ads, as well as Facebook Ads, Geofencing campaigns and Programmatic campaigns.
  • Maximize budgets while increasing conversions.
  • Optimization of campaigns using bid adjustments, ad copy testing and other methods for improving campaign performance.
  • Provide recommendations for budget and display ad changes based on thorough analysis.
  • Identify opportunities for additional website traffic.
  • Use Google Analytics and other tools to evaluate the effectiveness of search and display campaigns.
  • Work with the Paid Search team to improve conversions and reduce bounce rates of PPC campaigns.
  • Provide feedback to Paid Search Manager / clients regarding landing page creation and optimization.
  • Attend conference calls with clients and be prepared to provide on-the-spot analysis as needed.
  • Assist management with various projects/tasks as needed.
  • Stay up to date on the latest trends in search marketing – share these trends with the team and be prepared to discuss in weekly SEM meetings.

Benefits and Compensation

We offer a competitive salary of approximately $80,000 per year, 5 weeks annual PTO from day 1, automatic 3% employer 401K contribution (after 1 year of employment), and a flexible spending benefits stipend.



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