Brand Development Manager

3 days ago


Los Angeles, California, United States dpHUE Full time
Job Title: Brand Development Manager

dpHUE is a premium at-home color and color care brand seeking a skilled Brand Development Manager to join our team. As a key member of our innovation and marketing team, you will be responsible for executing the full life cycle of a product from concept to market, ensuring timely product launches and marketing campaigns align with our brand's DNA and business objectives.

Key Responsibilities:
  • Manage all aspects of product development from concept to market, including vendor management, product submissions, testing, artwork, and reformulations.
  • Collaborate with our CEO and VP of Marketing on concept creation and innovation strategy.
  • Craft claims and conduct testing/surveys for new and existing products.
  • Manage new formula and reformulation projects with our Operations team, external labs, and manufacturers, and bring on new vendors when needed.
  • Work with our Regulatory and Legal teams to update artwork for compliance and international registration.
  • Manage artwork process for new and existing items for on-time launch and collaborate on new product concept imagery for presentations.
Omnichannel Marketing:
  • Develop and implement comprehensive omnichannel retail marketing strategies that integrate all marketing channels to drive brand awareness, customer engagement, and sales for key brick & mortar and online retailers.
  • Manage and lead the brand calendar process.
  • Develop and execute in-store and online product launch and marketing campaigns, assets, emails, promotional programs, and retailer-specific events, ensuring alignment with brand objectives and maximizing engagement and ROI.
  • Analyze and optimize the customer journey across all touchpoints, ensuring a seamless and cohesive experience from initial contact through to purchase and post-purchase engagement.
Requirements:
  • Project Management: Lead and manage multiple projects simultaneously in a fast-paced environment, ensuring that product development and marketing campaigns are executed on time and within budget.
  • Exhibit strong organizational and communication skills.
  • Independence & Initiative: Ability to work independently, take ownership of projects, and drive them to completion without constant supervision.
  • Cross-Functional Collaboration: Work with sales, creative, social, and influencer team members to ensure consistent messaging and branding across all marketing channels.
  • Data-Driven Decision Making: Utilize data, analytics, and customer insights to inform product development and marketing strategies, measure ROI and performance, and drive continuous improvement.
  • Industry Trends: Stay informed on industry trends, competitor activities, and consumer preferences, and adjust strategies accordingly.
  • Attention to Detail: Exceptional execution and follow-through to ensure accuracy and consistency.
  • Prior product development and retail marketing experience required.
Education and Experience:
  • Bachelor's Degree or equivalent required.
  • 4+ years of combined marketing and product development experience in beauty or consumer package goods industry required.
Work Environment:
  • This is a hybrid position where the employee will work from a Los Angeles-based office (Playa Vista or Culver City area) at a minimum of 3 days per week.


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