Omnichannel Marketing Strategist
1 week ago
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.
As a Digital Transformation Lead at AbbVie, you will be responsible for driving meaningful impact by designing and delivering cutting-edge omnichannel strategies that align with the needs of our customers and the evolving healthcare landscape. You will operate within the Omnichannel Strategy team, serving as an embedded partner to the brand marketing team and representing the Lab's capabilities while advocating for the brand within the Lab.
Job Description
We are seeking an experienced Digital Transformation Lead to join our team. The successful candidate will be responsible for leading cross-functional teams to execute omnichannel marketing initiatives and A/B testing that align with the brand's overarching strategies. You will collaborate with stakeholders across brand marketing, digital optimization, and analytics to ensure successful implementation and insights-driven improvements. Your expertise will also be required to drive the integration of advanced digital capabilities into brand strategies, ensuring alignment with broader business unit and franchise goals.
Key Responsibilities
- Strategic Omnichannel Leadership: Evolve and refine omnichannel and digital marketing strategies (Omnichannel Blueprints) to align with the brand's strategic imperatives.
- Cross-Functional Collaboration: Lead and manage cross-functional teams to execute omnichannel marketing initiatives and A/B testing that align with the brand's overarching strategies.
- Digital Lab Representation: Act as the primary point of contact for brand leadership, ensuring Digital Lab offerings align with brand priorities and are executed with excellence.
- Adoption of Digital Capabilities: Drive the integration of advanced digital capabilities into brand strategies, ensuring alignment with broader business unit and franchise goals.
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