Digital Transformation Lead
4 days ago
AbbVie is a global biopharmaceutical company focused on developing and delivering innovative therapies that make a remarkable impact on people's lives. We have a diverse portfolio of marketed and investigational medicines across several key therapeutic areas, including immunology, oncology, neuroscience, and eye care. Our products and services in the Allergan Aesthetics portfolio complement our core offerings, enabling us to provide comprehensive solutions for patients and physicians worldwide.
Job Title: Digital Transformation Lead
We are seeking an experienced Digital Transformation Lead to join our team. The successful candidate will be responsible for driving meaningful impact by designing and delivering cutting-edge omnichannel strategies that align with the needs of our customers and the evolving healthcare landscape. You will operate within the Omnichannel Strategy team, serving as an embedded partner to the brand marketing team and representing the Lab's capabilities while advocating for the brand within the Lab. You will work closely with the Omnichannel Director, Brand Marketing Leadership, and their teams to ensure seamless integration of the Digital Lab's resources across the franchise.
Key Responsibilities
- Strategic Omnichannel Leadership: Evolve and refine omnichannel and digital marketing strategies (Omnichannel Blueprints) to align with the brand's strategic imperatives.
- Cross-Functional Collaboration: Lead and manage cross-functional teams to execute omnichannel marketing initiatives and A/B testing that align with the brand's overarching strategies.
- Digital Lab Representation: Act as the primary point of contact for brand leadership, ensuring Digital Lab offerings align with brand priorities and are executed with excellence.
- Adoption of Digital Capabilities: Drive the integration of advanced digital capabilities into brand strategies, ensuring alignment with broader business unit and franchise goals.
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