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Marketing Operations Manager

1 month ago

Chicago, Illinois, United States Fetch Full time
About Fetch

Fetch is a leading rewards platform that empowers consumers to live rewarded throughout their day. With a strong presence in the market, Fetch has delivered over $1 billion in rewards and earned more than 5 million five-star reviews from happy users.

About the Role

We are seeking a highly skilled Marketing Operations Manager to join our team. As a key member of our marketing operations team, you will be responsible for leading, managing, and optimizing our marketing operations. This includes maintaining our marketing technology stack, primarily within HubSpot and Salesforce.

Key Responsibilities
  • Oversee and optimize all HubSpot-related activities, including marketing automation, CRM management, email campaigns, workflows, lead scoring, and more.
  • Manage and optimize the marketing use of Salesforce Sales Cloud in partnership with our Fetch Salesforce team, ensuring seamless integration with HubSpot and alignment between marketing and GTM operations.
  • Manage end-to-end marketing automation processes, including campaign setup, execution, and tracking through HubSpot and Salesforce.
  • Maintain and optimize data cleanliness and accuracy across HubSpot and Salesforce.
  • Develop and maintain Salesforce and Hubspot dashboards and reports to track key marketing metrics. Provide insights and recommendations based on data analysis to drive marketing strategy.
  • Work with our email marketing team to build email flows, create targeted lists for email marketing, and support the QA process.
  • Collaborate with the sales and strat ops teams to manage the marketing funnel and lead lifecycle, ensuring efficient lead handoff between HubSpot and Salesforce, and working with the Demand Marketing team to implement effective lead nurturing programs.
  • Ensure seamless integration of HubSpot, Salesforce Sales Cloud, and other marketing tools. Manage data flow and syncs between platforms to enable unified reporting and operational efficiency.
  • Provide ongoing support and training for team members on how to effectively use HubSpot, Salesforce, and related tools.
Requirements
  • 3+ years of experience in marketing operations or similar roles, with a deep understanding of marketing automation and CRM best practices.
  • Expert-level knowledge of HubSpot CRM, Marketing Hub, Sales Hub, and CMS.
  • Extensive experience in Salesforce Sales Cloud, Certified Salesforce Admin is a plus.
  • Experience with integrations, data management, marketing analytics, report building, and campaign execution.
  • Experience in building email marketing flows and nurture campaigns with QA processes. Basic knowledge in HTML coding for emails is a plus.
  • Hands-on experience working with sales teams with relevant expertise in lead qualification and handoff.
What We Offer
  • Competitive compensation package, including a base salary range of $85,000 - $92,000.
  • Equity in Fetch, so that everyone can benefit from Fetch's growth.
  • 401k Match: Dollar-for-dollar match up to 4%.
  • Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
  • Continuing Education: Fetch provides ten thousand per year in education reimbursement.
  • Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy.
  • Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People's Day, as well as our year-end week-long break.
  • Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
  • Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more.