Data Insights Specialist

3 days ago


Henderson, Nevada, United States Step by Step Full time
About the Role

We are seeking a highly skilled Data Insights Specialist to join our team at Step by Step. As a key member of our marketing team, you will play a crucial role in driving business growth through data-driven insights and analytical expertise.

Key Responsibilities
  • Interpret Complex Data: Analyze and interpret large datasets to identify trends, patterns, and insights that will inform marketing strategies.
  • Develop Data Visualizations: Create and maintain scalable dashboards and reports using tools like Tableau and Google Analytics.
  • Extract and Manipulate Data: Utilize SQL to extract and manipulate data from relational databases.
  • Communicate Insights: Communicate findings and recommendations to non-technical team members and stakeholders.
  • Measure Marketing Effectiveness: Perform statistical analysis and modeling to measure marketing effectiveness and ROI.
  • Collaborate with Marketing Teams: Collaborate with marketing teams to design A/B tests and assess performance metrics.
  • Stay Up-to-Date: Maintain updated knowledge of industry trends and best practices in data analysis and digital marketing.
Requirements
  • Bachelor's Degree: Bachelors degree in a relevant field (B.A. or B.Tech.).
  • Relevant Experience: 28 years of relevant experience as a Data Analyst in a digital marketing environment.
  • Technical Skills: Proficiency in SQL and Excel for data manipulation and analysis, experience with data visualization tools particularly Tableau, familiarity with programming languages such as Python and R, and a strong understanding of Google Analytics and digital marketing metrics.
  • Soft Skills: Exceptional analytical skills with the ability to approach problemsolving creatively, excellent communication skills both verbal and written, and the ability to work independently and manage multiple projects in a fastpaced environment.


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