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Brand Manager

2 months ago

Long Beach, California, United States Redbarn Pet Products LLC Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Redbarn Pet Products LLC. As a Brand Manager, you will be responsible for driving business growth and maintaining a strong brand presence in the competitive pet industry.

Key Responsibilities
  • Analyze business trends and consumer insights to inform pricing, product assortment, and merchandising strategies.
  • Develop and execute annual and long-term business plans, ensuring revenue, profit, and share growth.
  • Lead cross-functional teams to manage project timelines and ensure successful execution.
  • Identify market trends and consumer insights to generate innovative product ideas.
  • Lead the planning and coordination of new product launches from concept to market.
  • Provide consumer- and customer-insight-driven selling propositions to enable successful sales execution.
  • Optimize omni-channel marketing communication programs, with a focus on digital and social media.
Requirements
  • 4+ years of experience in marketing of consumer-packaged goods or brand strategy, brand management, or a related role.
  • Experience with consumer insights/behaviors (such as Nielsen, Circana, SPINS).
  • Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degrees or certifications in branding or strategy are a plus.
  • Pet industry experience is a plus.
What We Offer
  • Family-owned values emphasizing integrity, quality, and innovation.
  • A dynamic and collaborative work environment.
  • Opportunities for personal and professional growth.
  • A competitive compensation package, including medical, dental, and vision insurance, 401(k) with a company match, and more.