Senior Business Intelligence Analyst

9 hours ago


Boston, Massachusetts, United States Hire Talent Full time
Job Title:
Senior Business Intelligence Analyst

Job Description:
As a Senior Business Intelligence Analyst, you will be responsible for analyzing complex business problems and issues using data from internal and external sources to provide insight to decision-makers. You will identify and interpret trends and patterns in datasets to locate influences, construct forecasts, recommendations, and strategic/tactical plans based on business data and market knowledge. You will create specifications for reports and analysis based on business needs and required or available data elements. Additionally, you will provide consultation to users and lead cross-functional teams to address business issues. You will directly produce datasets and reports for analysis using system reporting tools.

Working with NA Direct business, you will lead the team's business planning, forecasting, and digital marketing efforts. You will work daily with Finance, Planning, and Performance Marketing teams to forecast the business and ensure channels are optimized against Client funds to deliver targets while ensuring that the team has a clear line of sight to levers that are/aren't driving business growth or building business cases to unlock additional funds. You will lead communication of business performance to NALT, responding to questions and delivering any additional analysis as needs arise. You will play a key role in the onboarding efforts of 's new marketing agency, making sure they build the right KPI dashboards for attribution analysis.

Responsibilities:
Monthly KPI forecast with Finance
Monthly/Quarterly Performance Marketing Channel Allocation
MBR/QBR Snapshots
Monthly Digital Traffic Forecast for Daily Sales & Downstream Reporting
Quarterly Stores Budgeting (Store x Month)
Business Performance & Analysis Comms
R&R meeting with cross-functional partners
Ad Hoc Marketing Channel Analysis
Ad Hoc Traffic and KPI analysis

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