Regional Activation Director

3 weeks ago


Woodbridge, New Jersey, United States SoHo Experiential Full time

We are seeking a seasoned Regional Activation Director to oversee the activation of our spirits client in assigned regions. As a key member of our team, you will serve as the primary liaison between Soho Experiential and our client's presence in the region.

You will have direct oversight and management of staffing agency partners in seven markets to execute sampling and experiential marketing programs. Your key responsibilities will include:

  • Overseeing third-party agencies in your assigned markets to ensure best-in-class execution of sampling, local market, and experiential events.
  • Serving as the primary day-to-day contact for the client's Field Marketing Manager in your region.
  • Leading the transition from agency to direct staffing models where required.
  • Liaising with the client's state manager and other local stakeholders for the status of all programming and events in designated areas.
  • Having complete ownership of regional programs and activations, including pre-planning, call management, execution, and recapping.
  • Intaking, building budgets, and managing/delegating programs for any locally generated ad-hoc, brand, trade, or special events in your region alongside your respective Field Marketing Manager.
  • Managing sampling allocations across the assigned region.
  • Managing, forecasting, and assisting in POS sourcing, inventory management, and warehousing needs for your region by collaborating with the client's national POS manager and working with third-party suppliers based on the local activation calendar and national sampling needs.
  • In conjunction with the Field Marketing Manager, managing the local activation calendar in the region with support and input from Field Marketing/Sales.
  • Overseeing Brand Ambassador market visits to the region, including the timely delivery of meeting recaps.
  • Traveling to key activations and local agencies as required.
  • Attending key activations in market for quality control.

In this role, you will bring a strong understanding of the spirits industry, with experience managing multiple direct reports to service day-to-day business. You will also have experience managing third-party staffing agencies, with a prior spirits experience being a must.

We are offering a competitive pay range of $90,000 to $100,000 annually, along with comprehensive benefits, a generous PTO policy, and opportunities to learn and grow while making an impact. If you are a self-starter, strategic thinker, and proactive problem solver with strong communication and organizational skills, we encourage you to apply for this exciting opportunity.

We are an equal opportunity employer and value diversity in our workplace. We do not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.



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