CRM Systems Specialist
4 weeks ago
About the Role:
We are seeking a highly skilled CRM Systems Specialist to join our team at Populous Inc. As a CRM Systems Specialist, you will play a pivotal role in driving stakeholder engagement and adoption through strategic CRM management. Your primary focus will be on optimizing the CRM system to enhance stakeholder experiences, ultimately improving client satisfaction and supporting business growth.
Key Responsibilities:
• Maintain and cleanse CRM databases to ensure data accuracy, integrity, and system performance.
• Develop and manage segmented customer lists based on behaviors, preferences, and demographics.
• Identify opportunities for process improvements within the CRM system and recommend efficiency solutions.
• Provide ongoing user support, including troubleshooting and delivering training sessions on CRM features and best practices.
• Implement CRM management best practices to streamline operations and improve user experience.
• Oversee the Preference Centre, ensuring easy customer access to manage communication preferences.
• Create clear, engaging materials for on-demand CRM task training.
• Report to the Pursuits Director on client targeting and CRM alignment with business strategy.
• Collaborate with Market Leaders on client initiatives and relationship tracking.
• Generate multi-channel marketing reports using tools like Microsoft Dynamics 365, Google Analytics, and Power BI.
Requirements:
• Proven experience with key marketing software, including CRM tools and Microsoft Office (Word, PowerPoint, Outlook, Planner).
• Preferred familiarity with Google Analytics, LinkedIn Ads, Google AdWords, Photoshop, and Power BI.
• Customer-focused with strong organizational, project management, and communication skills (verbal, technical writing, creative writing, proofreading, and editing).
• Proactive in seeking new tasks, responsibilities, and feedback.
• Effective in upward communication, advising managers of progress, identifying problems, and presenting solutions.
• Able to work independently, manage multiple projects, and meet deadlines.
• Positive attitude with strong problem-solving skills.
Essential Qualifications:
• Bachelor's degree in marketing, communications, business administration, or a related field.
• Possess at least 2 years of experience in Professional Services or a B2B environment.
• Architecture, Engineering or Construction Industry a plus.
About Us:
Populous Inc is a global specialized design firm with local roots in 11 cities across the Americas. We offer a competitive salary and bonus packages, as well as a comprehensive benefits package, including medical, dental, and vision coverage, 401k, flexible spending accounts, paid time off, and continuing education benefits. We are an equal opportunity employer and welcome applications from diverse candidates.
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