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Digital Media Manager

2 months ago

Washington, Washington, D.C., United States AFSCME Full time
Job Summary

We are seeking a highly skilled Digital Communications Specialist to join our team at AFSCME. The successful candidate will be responsible for developing and implementing online engagement strategies to support our organizational initiatives.

Key Responsibilities
  • Develop and Implement Online Engagement Strategies: Create and execute plans to engage our target audience through various digital channels, including email, social media, and text messaging.
  • Produce High-Quality Digital Content: Develop well-written, concise digital messaging that supports our larger organizational initiatives.
  • Support Digital Team: Collaborate with our digital team to provide support and training to affiliates on digital programs.
  • Monitor and Analyze Digital Performance: Compile website, email, and social media analytics into reports to inform our online engagement strategies.
  • Optimize Online Content: Ensure our online content is optimized for best performance and aligns with our organizational goals.
  • Manage Social Media Presence: Monitor, update, and create content for our organizational profiles on social media platforms.
  • Develop Digital Materials: Support the development of digital materials for legislative, political, organizing, and other campaigns.
Requirements
  • Education and Experience: Graduation from an accredited four-year college or university with coursework in communications, journalism, political science, or liberal arts, and a minimum of three years of relevant work experience in online communications or any equivalent combination of education and experience.
  • Skills: A demonstrated ability to use online tools to communicate with and motivate target groups, experience creating engaging content for online consumption, and robust digital writing skills.
  • Preferred Skills: Experience with content management systems, HTML, CSS, and JavaScript coding skills, familiarity with digital advertising, and knowledge of digital project management software.
Working Conditions
  • Travel and Work Hours: Ability to travel and work extended hours needed.