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Communications and Marketing Coordinator
2 months ago
All employment offers are subject to the successful completion of a negative drug screening, criminal background verification, reference checks, infection control protocols, TB testing, flu vaccination, immunization documentation, and acknowledgment of policies.
KEY RESPONSIBILITIES
1. Monitors, collects, and archives news articles, including Google Alerts, online reviews, and digital mentions of Heart of the Rockies Regional Medical Center (HRRMC). Publishes news articles, community events, internal communications, and health observances on employee bulletin boards, social media platforms, and digital signage.
2. Collaborates with external designers, printers, and vendors to create marketing materials and signage. Manages the printing, folding, collating, and distribution of brochures, flyers, patient guidebooks, and other promotional materials, or coordinates with Auxiliary volunteers for assistance.
3. Oversees the distribution of marketing materials across various locations and clinics.
4. Procures materials and prepares financial requests, supporting documentation for invoices, and expense reimbursements.
5. Updates and prints signage for the hospital and clinics as required. Modifies digital signage on the main campus.
6. Collects and analyzes feedback from comment cards from the hospital and clinics, compiling data for Director review. Engages with managers for responses to comments and monitors social media and online reviews.
7. Facilitates internal communications throughout HRRMC as necessary, interacting regularly with employees across all departments.
8. Assists the Director in planning, organizing, and supporting hospital events and activities. Manages outreach and registrations, designs marketing materials, and coordinates schedules and details for events as required.
9. Takes primary responsibility for digital marketing strategies and communications, including website editing, digital signage, digital marketing initiatives, and social media management. Develops and maintains a social media strategy, including paid promotions when applicable. Tracks and reports on digital growth and key performance indicators.
10. Assists with media inquiries and participates in crisis communication efforts, serving as the public information officer when necessary. Composes and disseminates press releases as required. Monitors public-facing email communications to ensure effective engagement with the community.
11. Generates creative ideas, writes content, and captures photographs of hospital events and personnel for the HRRMC Intranet and other publications. Organizes, prints, and archives digital photographs.
12. Conducts presentations at monthly new employee orientations as needed.
13. Synthesizes complex, sometimes clinical information to create engaging messaging and visuals for print, digital, and radio advertisements as necessary.
14. Develops video marketing strategies for healthcare providers and clinics.
15. Remains informed about HRRMC services and is aware of community events and issues relevant to HRRMC.
16. Responsibilities may heavily focus on administrative tasks based on daily priorities.
QUALIFICATIONS
EDUCATION and/or EXPERIENCE
- Bachelor's degree required, preferably in Marketing, Communications, Public Relations, Journalism, or English.
- A minimum of four years of professional communications experience, or a combination of communications and administrative experience totaling four years.
- Experience in the healthcare sector is advantageous.
- Must possess a current and valid driver's license and insurance ID card in good standing.
