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Social Media Engagement Specialist
2 months ago
Welcome to Publicis Groupe. We are at the forefront of the marketing industry, leveraging our digital prowess to create impactful experiences. Our diverse team, rich in backgrounds spanning strategy, creativity, and technology, is united by a common belief: our differences are our greatest asset. We advocate for inclusion, challenge the status quo, and embrace new perspectives to ignite innovative ideas. By understanding what makes people unique, we craft unforgettable experiences that enhance lives.
Position Overview
This role requires candidates to be based in major metropolitan areas and to work onsite for a portion of the week.
As a Social Media Strategist at Publicis Groupe, you will be an integral part of our dynamic social team within the rapidly expanding Consumer & Content Experience division.
Your focus will be on launching and cultivating a new sports-centric entertainment brand, creating engaging social-first experiences that stand out across platforms such as TikTok, Instagram, YouTube, Facebook, and X.
This position emphasizes the successful establishment and growth of the brand's social media presence, setting it apart from competitors and attracting a diverse audience of enthusiastic sports fans.
Key Responsibilities
- Develop comprehensive organic and paid social strategies across major platforms, collaborating closely with senior leadership.
- Oversee content planning across social channels, creating monthly and event-specific content briefs in partnership with creative teams.
- Manage content calendars for various social profiles, optimizing publishing strategies to maximize visibility and engagement.
- Identify and leverage cultural moments and sports trends to create viral content that resonates with passionate sports audiences.
- Review and approve all social media assets, ensuring accuracy and relevance before publication.
- Collaborate with the paid media team to synchronize content calendars, enhancing efficiency across social initiatives.
- Formulate community engagement strategies and supervise community management efforts, fostering interaction with sports fans.
- Lead influencer activation initiatives, identifying and collaborating with social influencers to amplify brand presence.
- Conduct regular social media performance reporting, ensuring alignment with growth objectives and benchmarks.
- Monitor competitive sports entertainment strategies, utilizing insights to inform brand opportunities.
- Propose innovative ideas for expanding social engagement across emerging platforms.
- Mentor junior team members to ensure effective execution of social strategies.
Qualifications
- A deep-seated passion for a variety of sports.
- 5-7 years of experience as a social strategist for a sports-oriented brand, either in-house or at a reputable agency.
- Proven track record in comprehensive social marketing, including strategy, content creation, influencer engagement, community management, and analytics.
- In-depth knowledge of major social platforms, their functionalities, and algorithmic dynamics.
- Familiarity with social media tools such as Netbase/Quid, Emplifi, and Tagger.
What Sets You Apart
- Extensive understanding of the sports landscape and effective engagement strategies for fans.
- Awareness of current trends and tactics brands employ to attract new audiences.
- A proactive approach to identifying and implementing fresh ideas for social engagement.
- Strong analytical skills paired with a creative mindset.
- Exceptional attention to detail and organizational skills.
- Excellent writing and communication abilities, with a knack for presenting ideas clearly.
- Collaborative spirit and strong interpersonal skills.
- Enthusiasm for working in a fast-paced, team-oriented environment.
Additional Information
At Publicis Groupe, we believe in empowering our employees with robust resources and benefits. Our offerings include:
- Comprehensive wellness and benefits packages.
- Flexible working arrangements.
- Support for family care, adoption, and wellness initiatives.
- Generous paid time off policies.
- Opportunities for professional development and tuition assistance.
Publicis Groupe is an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace.
