Digital Performance Manager
2 weeks ago
BASIS Ed Texas is seeking a highly skilled Marketing Campaign Strategist to join our team in Scottsdale, AZ. As a key member of our Marketing & Creative Services department, you will be responsible for developing and executing marketing campaigns that drive student enrollment and funnel conversion improvement.
Key Responsibilities:
- Develop creative briefs and guide creative direction to meet objectives for all advertising and PPC, including digital, audio, and video assets.
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
- Gather customer and market insights to inform outreach strategies, increase conversions, and generate more qualified interest.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Requirements:
- 5+ years of experience in performance marketing with responsibility for campaign management.
- Proven success in developing marketing plans and campaigns.
- Excellent written and verbal communication skills.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with an eye for creativity.
- Proficiency with advertiser platforms tools (Google Ads, Meta Ads).
- Experience with marketing analytics (Google Analytics), project management (Asana, Trello, Jira), and CMS tools (Wordpress, Webflow).
- Experience with analytics tools (Google Analytics) and BI tools (Tableau).
- Bachelor's degree (or equivalent) in marketing, business, or related field.
Benefits and Salary:
The salary for this position is dependent on education and experience. BASIS Ed offers a comprehensive benefits package.
Notice of Non-Discrimination:
In accordance with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, Title II of the Americans with Disabilities Act of 1990, the Boy Scouts of America Equal Access Act, and applicable state law, BASIS does not discriminate on the basis of actual or perceived race, color, religion, national origin, sex, age, disability, gender identity or expression, or any other classification protected by law in any of its business activities, including its educational programs and activities which comply fully with the requirements of state and federal law and Title IX.
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