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Social Media Strategist

2 months ago

Ogden, Utah, United States Weber School District Full time

Position Overview: The Weber School District is seeking a motivated and innovative individual to fill the role of Social Media Manager/Communications Assistant. This is a month-to-month at-will position compensated through a stipend.

Key Responsibilities:

  • Assist in the formulation and execution of a comprehensive social media strategy that aligns with the district's marketing objectives.
  • Develop and curate engaging, high-quality content for various social media platforms including Instagram, Facebook, Twitter, LinkedIn, and TikTok.
  • Monitor and manage district events and calendars.
  • Enhance and expand our social media presence and engagement metrics.
  • Track social media trends, activities, and stakeholder sentiments.
  • Respond promptly and professionally to comments and inquiries on social media.
  • Collaborate with the Tech Services and DT&L teams to effectively communicate messages and content.
  • Analyze social media performance metrics to identify areas for improvement.
  • Stay informed about the latest trends and best practices in social media.

Required Qualifications:

  • Demonstrated experience in social media management.
  • Strong knowledge of various social media platforms and their analytics.
  • Exceptional written and verbal communication skills.
  • Ability to produce engaging and compelling content.
  • Excellent organizational and time management abilities.
  • Proficiency in social media management tools.
  • Experience in the public education sector.

Preferred Qualifications:

  • Experience with paid social media campaigns.
  • Understanding of SEO and content marketing strategies.
  • Background in marketing or media.
  • Familiarity with Thrillshare or Apptegy platforms.

Education and Experience:

  • High School diploma or equivalent is required.
  • Some college education or a degree is preferred.
  • Relevant job experience is preferred.

Weber School District is an equal opportunity employer.