Digital Marketing Expert
18 hours ago
About SourcePro Search
We are a leading search firm, and we are looking for a skilled Digital Marketing Expert to manage and enhance our client firm's digital presence.
The ideal candidate will lead the strategy, implementation, and maintenance of the firm's digital content, maximizing engagement, accessibility, and digital performance.
- Job Responsibilities:
- Manage and oversee the firm's digital assets, ensuring consistent messaging, branding, and user experience across all digital channels.
- Develop, modify, and maintain digital content, including images, video content, messaging, links, and accessibility standards.
- Partner with vendors and internal teams to optimize digital infrastructure and ensure seamless user experiences.
- Analyze and improve SEO performance using tools such as Google Analytics and collaborate with digital advertising partners to drive traffic and engagement.
- Continuously test, refine, and optimize digital platforms for user engagement and accessibility, maintaining brand standards.
- Work closely with content owners to ensure digital content is accurate, timely, and aligned with business objectives.
- Develop and execute data-driven digital content strategies in coordination with the Marketing & Communications team.
- Monitor, measure, and report on the effectiveness of digital campaigns and website performance.
About You
We are seeking a highly skilled professional with a Bachelor's degree in marketing, communications, or related field.
The ideal candidate should have proven expertise in digital marketing, content strategy, and user experience principles.
A minimum of 5 years of experience in SEO and web analytics tools (e.g., Google Analytics) is required.
We offer a competitive salary of $65,000 - $85,000 per year, depending on experience.
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