Digital Content Specialist with App Engagement Expertise
10 hours ago
We are seeking a skilled Digital Content Specialist to join our team at Yoh Staffing's client. This is a unique opportunity to support one of the world's largest electronics manufacturing companies.
About the RoleThis part-time contract opportunity offers a competitive hourly rate of $55. The successful candidate will work remotely, with core hours between 12 pm and 4 pm ET. The ideal candidate will have flexibility to adjust their schedule as needed.
Job DescriptionThe Digital Content Specialist will play a crucial role in driving user engagement for a consumer-facing Panasonic Kitchen+ mobile app. This involves overseeing content marketing strategies within the app, as well as across common social platforms, to build and maintain high levels of user interaction.
The successful candidate will use data and analytics to track performance, gain insights into customer behavior, and recommend strategic adjustments. They will develop and implement content strategies that engage and retain mobile app users, partnering with Fresco on identifying opportunities for catalogue building and uploading recipes to the Fresco platform.
The ideal candidate will create and oversee in-app messaging, push notifications, and other content that drives engagement and conversion. They will plan and execute marketing campaigns on social media platforms to support app usage and user retention, collaborating with cross-functional teams to align content with broader brand and marketing objectives.
Key Responsibilities-
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