Business Development Specialist
4 weeks ago
Job Summary
We are seeking a highly skilled Marketing and Sales Professional to join our team at Sinclair Broadcast Group. As a key member of our sales team, you will be responsible for driving growth of assigned accounts, uncovering new opportunities, and nurturing strong relationships with existing clients.
Key Responsibilities
- Deliver weekly revenue forecasts with high accuracy using in-house sales tools and data-rich systems.
- Maintain and continuously grow a book of business by actively seeking ways to increase spending of existing business.
- Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs.
- Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.
- Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility.
Preferred Knowledge, Skills, and Experience
- Familiarity with cross-platform marketing solutions and sales methodologies.
- Knowledge of CRM platforms and sales management software.
- Ability to adapt quickly in an unpredictable and rapidly changing environment.
- Excellent communication, presentation, problem-solving, critical thinking, and time management/prioritization skills.
- High-level proficiency with MS Office applications.
Areas of Knowledge and Expertise That Matter Most
- Establishing and maintaining strong and effective relationships.
- Paying close attention to customer needs and adapting approach as needs evolve.
- Listening for details and checking for understanding.
- Delivering presentations in a clear and compelling manner.
- Communicating in a variety of settings, among diverse styles and stakeholders, and with different position levels.
Value Statements and Expectations
- Honor and respect the dignity of every person.
- Encounter others with respect and compassion.
- Act with humility and be a person of integrity.
- Reach out to others in a spirit of collaboration.
- Communicate openly and frequently.
- Put the health of the organization and our people at the forefront of every decision.
- Be customer-focused.
- Embrace lifelong learning.
- Work with purpose and consistently show up engaged.
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