Media Acquisition Specialist
3 weeks ago
We are seeking a highly skilled Media Acquisition Specialist to join our team at USA Clinics Group.
Key Responsibilities:
- Negotiate and purchase advertising inventory to ensure optimal ad exposure and ROI.
- Develop and implement media plans to reach target audiences through high-quality channels.
- Compare and negotiate rates, ad space, and airtime with media professionals.
- Optimize plans and budgets according to the best media mix to outdo competition.
- Prepare schedules and adjust as needed to ensure seamless ad delivery.
- Experiment with new platforms and channels to stay ahead of the curve.
- Ensure ads are creative and displayed appropriately to engage target audiences.
- Monitor costs and return on investment (ROI) to inform media buying decisions.
- Report to Senior Media Buyer and contribute to the growth of our advertising efforts.
Requirements:
- Proven experience as Media Buyer or similar role; experience in digital media is a plus.
- Familiarity with media-buying, planning, and research.
- Interest in following advertising and media trends.
- Working knowledge of media analytics software (e.g. comScore).
- Excellent communication and negotiation skills.
- Organizational and multitasking abilities.
- Critical thinking and attention to detail.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.
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