Corporate Business Development Manager
7 days ago
Crystal Springs Resort is a premier independent lifestyle resort dedicated to delivering exceptional guest experiences. We are currently seeking a dynamic and passionate Senior Corporate Sales Manager to join our team.
Job Summary:As the successful candidate, you will play a crucial role in driving local sales results and elevating our brand presence in the corporate and luxury leisure markets.
Key Responsibilities:We are looking for a highly motivated and experienced Senior Corporate Sales Manager who can lead our sales team, focusing on achieving key financial metrics while fostering strong relationships within the corporate and luxury leisure markets.
- Sales Strategy Development: Establish annual sales goals and budgets, creating a comprehensive marketing plan to meet or exceed revenue targets.
- Market Expertise: Gain in-depth knowledge of our resort's offerings, competitive positioning, and pricing strategies to effectively differentiate us in the marketplace.
- Customer Insights: Analyze market trends and customer intelligence to adapt sales strategies that align with client expectations and enhance satisfaction.
- Action Plan Management: Develop and execute a strategic action plan to engage key demand generators within the market.
- Sales Distribution Evaluation: Continuously assess and optimize the resort's involvement in various sales distribution channels, building strong partnerships to enhance market positioning.
- Performance Reporting: Regularly update key stakeholders on marketing plan progress, including metrics, conversion rates, and ROI.
- Budget Management: Oversee the marketing budget to create impactful brand-specific campaigns and promotional materials that drive revenue.
- Partnership Development: Foster strategic alliances to support marketing initiatives and expand reach.
- Promotion Creation: Design resort-specific promotions communicated through our CRM and traditional marketing channels.
- Collaborative Marketing Support: Work alongside the CMO and COO to contribute to the area marketing calendar and media plan, assisting in the development of marketing materials for regional initiatives.
- Process Optimization: Implement effective structures and performance management systems to enhance departmental efficiency.
- Sales Reporting Compliance: Ensure adherence to company sales reporting standards, utilizing Maestro Sales & Catering and other relevant systems.
- Event Participation: Prepare detailed reports on travel and tradeshow activities and guide monthly sales department meetings.
- Strategic Account Management: Develop and execute quarterly action plans to engage existing key accounts and target new business opportunities.
- Community Engagement: Maintain active participation and visibility in local business organizations, such as Downtown Alliance, HSMAI, CVB, NYC & Company, and Chamber of Commerce.
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