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Product Marketing Specialist
2 months ago
We are seeking a highly skilled Product Marketing Manager to lead our marketing efforts for a key division of our company. The ideal candidate will have experience working within the coffee industry and possess a strong understanding of market research and insights.
This role will be responsible for overseeing all marketing-related aspects of a new product launch, including market research and insights, competitive tracking, and digital strategy. The successful candidate will also be responsible for reporting executive summaries with learnings and insights gained to the leadership team and sales.
The ideal candidate will have a BS/BA degree in Marketing and 5+ years of marketing experience. Strong exposure to the coffee industry is a must. If you are a motivated and experienced marketing professional looking to take your career to the next level, please apply.
Responsibilities:
- Lead market research and insights pertaining to channel insights, espresso category, competition within the industry, and customer targeting
- Oversee all marketing-related aspects of a new product launch
- Report executive summaries with learnings and insights gained to the leadership team and sales
- Collaborate with the team and work independently to deliver research and insights
- Work cross-functionally to introduce new trends and competitive data to sales and leadership
- Manage and report performance on digital platforms, including website, webshop, and customer portal
Requirements:
- BS/BA degree in Marketing
- 5+ years of marketing experience
- Strong exposure to the coffee industry
Thorndale Partners, LLC is an Equal Employment Opportunity organization and does not discriminate against any applicant for employment on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, veteran status, disability, or any other federal, state, or local protected class.