Digital Marketing Specialist
3 weeks ago
Job Description:
RedRover is seeking a seasoned digital marketing specialist to join our team. As a key contributor to our client production team, you will be responsible for creating, managing, and optimizing PPC campaigns on various platforms, including Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
Responsibilities:
* Conduct keyword research and analysis to identify the most effective keywords to target in ad campaigns.
* Write ad copy that is engaging, relevant, and optimized for high click-through rates (CTR).
* Set up and optimize bidding strategies to ensure campaigns stay within budget and meet performance goals.
* Monitor ad performance and make adjustments to campaigns to improve performance metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate (CVR).
* Analyze and interpret campaign data to identify trends and insights, and make data-driven recommendations for campaign optimization.
* Stay up-to-date with the latest trends and best practices in PPC advertising and implement new strategies and techniques as appropriate.
Requirements:
* 3+ years of experience executing high-performing Google Ads and paid social campaigns at a minimum of $30,000 per month in total ad spend for B2B clients.
* Strong analytical skills
* Excellent attention to detail
* Technical knowledge of all PPC platforms
* The ability to relate facts and findings to a broader strategy
* An affinity for results and tangible outcomes
* Excellent follow-through and organization
* Data visualization skills
* Strong communication skills
About RedRover:
RedRover is an internationally award-winning B2B agency embarking on national expansion plans. We are committed to delivering high-quality work and providing a positive work environment for our team members. If you are a motivated and results-driven individual who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.
What We Offer:
* Competitive compensation
* Innovative benefit package including healthcare, dental, and vision benefits
* Generous paid time off that escalates with tenure
* Vacation expense reimbursement after a period of tenure
* Pet insurance
* Daycare expense reimbursement
* Fitness benefits
* Paid maternity/paternity leave after a period of tenure
* Retirement contributions after a period of tenure
* Flexible hours
* Dog-friendly workplace
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