Marketing Director

1 week ago


Saint Charles Missouri, United States Oak View Group Full time
Job Summary

We are seeking a highly skilled Marketing Manager to join our team at the St. Charles Convention Center. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to promote the center and its events.

Key Responsibilities
  • Develop and execute annual year-end report of the center's performance, highlighting achievements, financial performance, and community impact.
  • Design and implement strategies to increase brand awareness and enhance the center's reputation as a premier event destination.
  • Manage the center's digital presence, including website content, SEO, social media channels, and email marketing campaigns.
  • Analyze digital performance metrics and adjust strategies to optimize reach, engagement, and conversion.
  • Collaborate with the sales team to create targeted promotional campaigns and sales blitz that drive event inquiries and bookings.
  • Coordinate design and layout of ads to be used in national and local publications to publicize the facility and/or special events.
  • Work with clients to promote events on the center's website, social media platforms, digital marquee, and internal screens.
  • Collaborate with the culinary and events team to photograph and video offerings that showcase unique images.
  • Design ad materials and portfolios for various departments to utilize for sales presentations.
Requirements
  • Procedures, methods, and techniques of marketing, public relations, event promotions, advertising, and sales.
  • Multitask oriented, organized, and focused on customer service.
  • Web Analytics Proficiency: Google Analytics, Hotjar, and Adobe Analytics.
  • Current office methods, procedures, and equipment.
  • Proficient knowledge of Word, Excel, PowerPoint, Publisher, Adobe Photoshop, Canva, or equivalent desktop publishing program.
  • Methods of demographic research.
  • Four years of increasingly responsible and marketing experience, preferably in a convention center or a major hotel.
  • A Bachelor's degree from an accredited college or university with major course works in marketing, public relations, mass communications, journalism, business administration, or a related field.


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