Media Buyer Specialist

4 weeks ago

Whippany, New Jersey, United States Marketsmith Full time
Job Title: Media Buyer

We are seeking a highly skilled Media Buyer to join our team at Marketsmith Inc. As a Media Buyer, you will be responsible for negotiating and placing media, setting up campaigns, and analyzing results to drive business growth for our clients.

About Marketsmith

Marketsmith Inc. is a women-owned, full-service marketing agency with a proven track record of launching products that build successful brands. Our mission is to deliver real business impact for our clients through the application of omnichannel campaigns, high-performance creative, and end-to-end measurement.

Responsibilities
  • Provide daily review of delivery and performance using IQ and buying platforms for all campaigns assigned to you.
  • Monitor and deliver both internal and external updates on performance vs. goal, WoW and YoY, and provide recommendations to optimize across platforms, tactics, and within creative units.
  • Assist in the development of media plans by evaluating opportunities, researching pricing, market conditions, competitive spending, and trends for the target audiences as well as outcomes from similar campaigns/clients.
  • Responsible for the negotiation, placement, and reporting of media across channels, including local and national Cable TV, and local digital platforms such as Facebook, Instagram, Snapchat, Twitter, and LinkedIn.
  • Foster an understanding of the IQ platform across the media team, including a consistent feedback loop to Supervisor on ways to drive continued improvement in the reporting suite and team functions to drive performance and optimization across media types.
  • Build and implement campaigns in STRATA/Bionic.
  • Oversee invoice review and reconciliation within STRATA/Bionic.
  • Develop and maintain positive relationships with media sales representatives of local, regional, and national media.
  • Work with the media team to ensure all orders and specifications are given to the account director in a timely manner to meet creative deadlines.
  • Develop and present POVs to Supervisor and CP for ongoing media opportunities for clients to help grow their business objectives.
  • Stay current with evolving media trends.
  • Client reporting and budget management, including preparing costs for clients and producing spending updates throughout the campaign.
  • Attend all relevant client/vendor/internal meetings.
Requirements
  • Bachelor's degree in Advertising, Communication, Marketing, or related field.
  • 2+ years of experience in media buying.
  • Willingness to learn and grow in an omni-channel environment.
  • Proficient in DCM, STRATA, and Microsoft Office.
  • Team-player with a demonstrated ability to be innovative and agile, while working in a fast-paced and changing environment.
  • Highly organized and able to manage multiple projects at once.
  • Strong written and communication skills.

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