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Senior Product Marketing Manager for Value-Based Upselling

2 months ago

Basking Ridge, New Jersey, United States Verizon Full time
Join Verizon

Verizon stands as a premier provider of technology and communication solutions, revolutionizing global connectivity. We are a human-centric network that operates worldwide, working diligently behind the scenes. Our ethos revolves around anticipation, leadership, and the belief that listening is the foundation of learning. In both challenging and celebratory times, we unite to uplift our communities and strive to create a meaningful impact that propels the world forward. If you are driven by purpose and sustained by determination, consider a career with us. Here, you will experience the dedication required to make a significant difference and the satisfaction that accompanies living the #NetworkLife.

About Your Role...

At our core, we are committed to enhancing lives by closing the gap between individuals and premium wireless experiences that not only meet but surpass expectations in value and quality. We believe everyone deserves access to seamless, dependable, and cost-effective wireless solutions that enrich their daily lives, connecting them to what matters most. By becoming part of our team, you will play a crucial role in this mission, working towards delivering innovative, customer-centric solutions that unlock a world of opportunities. We are not merely in the technology sector; we are in the business of connecting people, empowering them to explore, share, and engage with their surroundings in ways they never imagined possible.

Building on our dedication to connecting individuals with quality experiences that provide the best value in wireless, let’s explore how we strategically position our diverse portfolio to cater to a wide array of needs and preferences. Our portfolio consists of 11 distinct brands, meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

  • Total Wireless & Verizon Prepaid: Our flagship brands, available at Verizon exclusive and/or national/retail stores, are at the forefront. Verizon Prepaid maintains a robust and loyal consumer base, while Total Wireless is rapidly gaining traction, appealing to more customers with superior value propositions and promotions.
  • Straight Talk, TracFone, and Walmart Family Mobile: These brands boast a significant presence in Walmart, underscoring our commitment to accessible, high-quality wireless solutions across diverse retail environments.
  • Visible: This standalone brand family caters to digitally-savvy, single-line customers who prefer streamlined, online-first interactions, showcasing our adaptability in the digital evolution of customer engagement.
  • Simple Mobile: As a premier choice among authorized resellers, Simple Mobile has been recognized as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters, reflecting its popularity and reliability.
  • SafeLink: Dedicated to serving customers through government subsidies, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects individuals with quality experiences that deliver the best value in wireless.

Key Responsibilities:

  • Collaborate with all Value brand leads and product teams to develop and create new services and products aimed at increasing ARPA across all brands.
  • Design and implement brand-specific strategies to enhance customer plans by closely working with the base management team to determine loyalty strategies and recommendations based on customer risk profiles.
  • Develop a program to upsell the base with value propositions for new products, Value Added Services, and Insurance to retain and generate incremental revenue.
  • Design and develop pricing plans for home services, connected devices, and products, along with packaging and upsell strategies.
  • Create end-to-end value proposition campaigns for the base, including strategic direction, ideation, briefing, communication strategies, creative execution, and cross-functional implementation.
  • Partner with Finance, Revenue Assurance, Credit, and Legal departments to ensure alignment and approval of business cases and campaign requirements.
  • Guide and influence all Prepaid Brand-specific CX/UX and user journeys for existing customers.
  • Conduct consumer market research and competitive analysis, as well as industry benchmarking to inform program design.
  • Design base campaigns and briefings for VAS, Insurance, smartwatches & connected devices, and Home Internet.
  • Develop program performance expectations, financial business cases, and project approvals.
  • Own marketing briefings for agency creative development for base campaigns, store merchandising, and digital/social media presence targeting the base.
  • Manage the Go-to-Market process, including all internal communications and training requirements.
  • Translate functional value proposition plans into operational processes and guide execution.
  • Develop resolutions that require creativity to guide internal teams on execution.

What We Are Looking For:

You will need to have:

  • A Bachelor's degree or four or more years of relevant experience.
  • Six or more years of relevant work experience.
  • Experience with cross-functional communications and stakeholder engagement.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).

Even Better If You Have:

  • An MBA is highly preferred.
  • 5-7+ years of relevant experience.
  • An understanding of Verizon's internal systems.
  • Strong project management skills, with the ability to multitask effectively.
  • Experience managing and influencing client relationships at the senior executive level, with the ability to present and interact with all levels of management.
  • Impeccable managerial skills and excellent communication abilities.
  • The capability to present findings and insights tailored to the audience's interests, up to the executive level, and the ability to influence without direct authority.
Work Environment

This hybrid role includes a defined work location that encompasses both remote work and a minimum of eight assigned office days per month, as determined by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We take pride in being an equal opportunity employer and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we recognize that diversity strengthens us. We are committed to fostering a collaborative, inclusive environment that encourages authenticity and promotes a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.