Senior Vice President of Sponsorship Strategy

2 months ago


Charlotte, North Carolina, United States MKTG Sports + Entertainment Full time
Job Overview

Company Overview:
MKTG Sports + Entertainment is a premier global agency that leverages the influence of sports and entertainment to shape consumer behavior through impactful marketing strategies and experiences. Our unique advantage lies in our profound understanding of audiences, allowing us to forge strong connections between sports entities and brands. We specialize in strategy, analytics, content creation, hospitality, and event management, linking the sports and entertainment sectors with businesses worldwide to deliver distinctive marketing solutions that resonate with consumers.

Position Summary:
MKTG Sports + Entertainment is seeking an accomplished Vice President of Sponsorship Consulting to lead initiatives for our esteemed Fortune 500 clientele. In this role, you will provide expert guidance on optimal partnership strategies, activation processes, rights holder management, and performance measurement.

Key Responsibilities:

  • Lead and mentor a team, fostering a culture of excellence and nurturing the careers of emerging talent.
  • Possess a deep understanding of the sponsorship landscape, with experience in managing high-profile sponsorship initiatives across major sports leagues such as the NFL, NBA, MLB, and renowned entertainment properties.
  • Demonstrate expertise in the complete marketing spectrum, including social media, content marketing, influencer strategies, and promotional activities.
  • Develop tailored client solutions and present them effectively to senior-level stakeholders.
  • Build and maintain strategic relationships with client executives, driving revenue growth through comprehensive knowledge of organizational capabilities.
  • Collaborate with governing bodies and rights holders to create exceptional marketing partnerships.
  • Draft and refine critical documents, ensuring they meet client-ready standards.
  • Negotiate agreements with local, national, and international rights holders, achieving mutually beneficial outcomes that exceed client expectations.
  • Contribute to business development efforts, including ideation, proposal writing, and presentation delivery.
  • Willingness to travel frequently as required.

Qualifications:

  • Minimum of 10 years of experience in high-profile sponsorship program management.
  • At least 8 years of experience in a leadership role, contributing to team development and internal initiatives.
  • Bachelor's degree in a marketing-related discipline.

Additional Information:
The anticipated salary range for this position is competitive and commensurate with experience, skills, and qualifications. This role is also eligible for discretionary incentive compensation and a comprehensive benefits package.

MKTG Sports + Entertainment is committed to fostering a diverse and inclusive workplace. We encourage applications from individuals of all backgrounds.



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