Digital Marketing Specialist

1 day ago


Orlando, Florida, United States Hilton Grand Vacations Full time
About This Role

We are seeking an experienced Digital Marketing Specialist to join our team as an E-commerce Growth Expert. This is a critical role that will drive online marketing efforts for Yield Management and Digital Marketing.

In this position, you will support the execution of Paid Search Marketing, Meta Search Hotel Ads, Display Advertising, and Affiliate Marketing Programs. You will work closely with the Creative Services department, IT, and digital agencies on creation and maintenance of existing and upcoming landing pages, banner placements, and paid social media placements.

You will be responsible for driving new, incremental, and ancillary web direct hotel guest revenues from Company's website, hotel microsites, and/or other landing pages. This includes managing partnerships for the execution of specific web direct marketing programs and chairing monthly performance reviews with vendors.

The ideal candidate will have a minimum three (3) years of experience in the e-commerce field, with a proven track record of success in digital marketing environments. You will be self-sufficient and able to work in a fast-paced environment.

Key Responsibilities:

  • Drive new, incremental, and ancillary web direct hotel guest revenues from Company's website, hotel microsites, and/or other landing pages.
  • Manage partnerships for the execution of specific web direct marketing programs.
  • Chair monthly performance reviews with vendors.
  • Provide technical support in the form of HTML coding, pixel implementation, and dashboard reporting setup.
  • Work closely with the Creative Services department, IT, and digital agencies on creation and maintenance of existing and upcoming landing pages, banner placements, and paid social media placements.
  • Integrate data from various back-end services and databases, using Google Data Studio or other reporting tools.
  • Provide metrics, standard methodologies, and updates regarding e-commerce trends and status reports to the E-Commerce Manager.
  • Build and maintain SOP documentation for all key business practices supporting day-to-day execution of the role.

About Our Team

Hilton Grand Vacations is a leader in the vacation ownership industry, operating with an unwavering dedication to innovation, quality, and continued growth. We offer an excellent benefit package to our full-time Team Members, including Day One medical, dental, and vision insurance, 401K plan, Paid Time Off (PTO) program, and extraordinary travel benefits.

Salary Range

$80,000 - $110,000 per year, based on experience.



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