Marketing Optimization Specialist
4 days ago
We are seeking a highly skilled Marketing Optimization Specialist to join our team at Net Conversion LLC. This role involves developing and executing digital media strategies, managing partner relationships, and creating presentation decks for communicating strategic initiatives.
About the Role:
- Develop digital media strategies and campaigns utilizing channels such as search, display/banner, video, paid social, direct partner buys, and others.
- Manage partner relationships on behalf of Net Conversion, including creating and delivering presentation decks for upcoming strategic initiatives or recapping recent digital efforts.
- Work closely with the Analytics team to track performance and make optimizations to partner campaign efforts to improve media and overall business performance.
- Adhoc partner analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts.
- Craft ad copy specific to partner's goals and needs to drive direct conversion.
Requirements:
- A college degree in marketing, business or a related field is preferred or equivalent related experience.
- 1-2 years prior experience in a role requiring similar skill sets.
- Google Analytics certified and proficiency with Google Analytics and/or marketing network platforms.
- Experience in storytelling through presentation decks.
- Ability to work with minimal supervision, determine task priorities and follow-through.
- Advanced analytical and problem-solving skills.
- Attention to detail.
- Superior organization.
- MS Office and email proficiency.
- MAC proficiency at a minimum of an intermediate level.
Benefits:
- Competitive salary ($60,000 - $80,000 per year)
- Paid medical at the base tier for the employee only
- All standard medical, dental, vision options
- Unlimited PTO
- 60% STD at no cost to the employee
- 7 weeks Paid Parental leave after 1 year of service
- Supplemental product options such as critical illness, cancer, hospital, life, and more
- 4% 401k Match
- Hybrid work from schedule for those employees in our Orlando or Charlotte office
- Wellness Initiatives
- Summer Fridays (office closes at 2pm)
- Pet Benefits
- 3 & 5 year anniversary milestone gifts
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