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Digital Marketing Specialist

2 months ago

WilkesBarre, Pennsylvania, United States Maternal and Family Health Services Full time
About the Role

Maternal and Family Health Services is seeking a highly skilled Content & Digital Marketing Specialist to join our team in an administrative capacity. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing strategies to support our programmatic, community, and organizational goals.

Key Responsibilities
  • Digital Communications: Develop and execute digital marketing campaigns to engage our audience, increase brand awareness, and drive website traffic.
  • Content Creation: Produce high-quality content, including blog posts, social media posts, and email newsletters, to support our marketing efforts.
  • Web Content Management: Manage and update our website content, ensuring it is accurate, up-to-date, and aligned with our marketing goals.
  • Analytics and Reporting: Track and analyze website metrics, social media engagement, and email open rates to inform our marketing strategies.
  • Collaboration and Communication: Work closely with our program teams to understand their needs and develop marketing materials that support their goals.
Requirements
  • Education: Bachelor's degree in Communications, Marketing, or a related field.
  • Experience: 3-5 years of experience in digital marketing, content creation, and web content management.
  • Skills: Proficiency in WordPress, Google Ads, Facebook Ads, and Instagram Ads; excellent writing and communication skills; ability to work independently and as part of a team.