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Digital Marketing Specialist

2 months ago

San Antonio Texas, United States Soilworks Natural Capital Full time
About Us

Soilworks Natural Capital is a leading portfolio company in the regenerative agriculture industry, dedicated to accelerating the adoption of sustainable practices and products. Our mission is to promote environmental stewardship and support the growth of regenerative agriculture.

Job Description

We are seeking a highly skilled Digital Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media marketing strategy that aligns with our company's goals and objectives.

Key Responsibilities:
  • Develop and implement a social media marketing strategy that drives engagement and conversions
  • Manage and schedule content across multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and TikTok
  • Collaborate with cross-functional teams to develop and execute paid digital marketing campaigns
  • Analyze campaign performance using Google Analytics and attribution models
  • Contribute to the development of our overall digital marketing strategy and calendar
  • Support the development and execution of our influencer program
  • Stay up-to-date with the latest social media trends and best practices
Requirements:
  • Bachelor's degree in marketing or related field
  • 3-5 years of experience in social media marketing, with a focus on content creation and campaign execution
  • Proven track record of success in developing and executing social media marketing strategies that drive engagement and conversions
  • Experience with social media advertising platforms, including Facebook and Instagram
  • Proficiency in Google Analytics and attribution models
  • Strong analytical and market research skills
Preferred Qualifications:
  • Experience in the marketing of agricultural products
  • Cross-platform posting management experience
  • Agriculture copywriting experience
  • Social and general media video editing skills
What We Offer:
  • Competitive salary and benefits package
  • Opportunity to work with a leading company in the regenerative agriculture industry
  • Collaborative and dynamic work environment
  • Professional development opportunities