Digital Marketing Specialist
3 days ago
Key Responsibilities:
The Email Marketing Specialist will be responsible for creating targeted email campaigns to drive B2C efforts for our client. This includes developing email lifecycle journeys, lead generation strategies, and reporting on campaign performance.
Requirements:
- 3+ years of experience in email marketing with a focus on compliance, data analysis, and campaign execution
- Proficiency in Salesforce Marketing Cloud, including data warehousing, querying, and audience segmenting
- Understanding of email marketing strategies, including lifecycle journeys and lead generation
- Strong reporting and data analysis skills, with experience working with SQL
- Basic knowledge of HTML and CSS for email design
Day-to-Day:
The Email Marketing Specialist will work closely with a team of 3 to develop and execute email marketing campaigns. The ideal candidate will have a strong understanding of email marketing principles, as well as experience working with Salesforce Marketing Cloud. This role will involve creating targeted email campaigns, analyzing campaign performance, and providing insights to inform future marketing efforts.
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